produced by Quik Meal taste much better than the gels sold by other firms, which has
led to an increase in sales. Managers and executives with Quik Meal need to determine
the best organizational structure for the young firm. Quik Meal has subsidiaries in Japan
and Brazil, while company headquarters are based in San Francisco.
Which of the following strengthens the decision by Quik Meal executives to centralize
operations?
A) Quik Meal offers five different flavors of energy gels for athletes.
B) Quik Meal executives report a steady rate of sales in the U.S. market.
C) Quik Meal country managers report few requests to alter product ingredients.
D) Quik Meal products use the same trademark and packaging in every country.
Organic Towel Exports (Scenario)
The Organic Towel Company (OTC) employs 400 workers at its facility in Liverpool,
England, where the firm has been manufacturing 100% organic cotton towels for five
years. OTC sells towels in the United Kingdom primarily to boutique hotels and
specialty retail stores, as well as to individual consumers through the company’s.
Recently, OTC managers attended a trade show in London where they made contact
with numerous foreign market managers. OTC received a request from Earth Waves, an
organic clothing store in Toronto, Canada, for a large order of towels. OTC had not
been looking into expanding, but firm managers are seriously considering the
opportunity to reach a global niche market with their towels.
Which of the following should be considered first in making the decision to export
OTC towels to Canada?
A) What is the probability of OTC and Earth Waves entering into a joint venture?
B) How much fluctuation occurs in the exchange rate between the Canadian dollar and
the British pound?
C) What is the likelihood of Earth Waves opening a subsidiary in Canada?
D) What documentation would be required for OTC to export towels to Asia?
Which of the following should an international manager keep in mind about the
constantly fluctuating exchange rates?
A) The prices the firm charges should be quoted in the firm’s currency exclusively.
B) The firm and its customers should use the exchange rate as it stands on the date of