Linden State University (Scenario)
Marta is a dean at Linden State University, a school with an enrollment of almost
20,000 students. In her daily activities, Marta has to deal with problems that involve
students, faculty, curriculum, budgets, and a variety of other things.
Marta has turned her attention to cultivating undergraduate students in the near future –
three to five years from now. On which generation should she focus her attention?
A) the Baby Boomers, because they are looking for Continuing Education programs for
self-improvement
B) Gen X, because they are looking to get advanced degrees so they can obtain
high-paying jobs
C) Gen Y, because the job market is so difficult they are looking to specialize in useful
major such as accounting and biology
D) the Post-Millennials, because they are of the age that is just beginning to enroll in
college
Which of the following performance measurement categories must be measured
subjectively rather than in objective or quantifiable terms?
A) budget
B) absenteeism
C) efficiency
D) job satisfaction