TABLE 11-9
The marketing manager of a company producing a new cereal aimed for children wants
to examine the effect of the color and shape of the box’s logo on the approval rating of
the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each
logo was presented to 2 different groups (a total of 24 groups) and the approval rating
for each was recorded and is shown below. The manager analyzed these data using the
α = 0.05 level of significance for all inferences.
True or False: Referring to Table 11-9, based on the results of the hypothesis test, it
appears that there is a significant effect associated with the shape of the logo.
TABLE 17-10
Given below are results from the regression analysis where the dependent variable is
the number of weeks a worker is unemployed due to a layoff (Unemploy) and the
independent variables are the age of the worker (Age), the number of years of education
received (Edu), the number of years at the previous job (Job Yr), a dummy variable for
marital status (Married: 1 = married, 0 = otherwise), a dummy variable for head of
household (Head: 1 = yes, 0 = no) and a dummy variable for management position
(Manager: 1 = yes, 0 = no). We shall call this Model 1. The coefficient of partial
determination ( ) of each of the 6 predictors are, respectively,
0.2807, 0.0386, 0.0317, 0.0141, 0.0958, and 0.1201.