Which of the following statements best define a product differentiation strategy?
A) It describes how an organization can increase customer base by differentiating its’
product prices from its competitors.
B) It is an organization’s ability to achieve lower costs relative to competitors through
productivity and efficiency improvements, elimination of waste, and tight cost control.
C) It describes how an organization can decrease product prices by differentiating its’
raw materials from its competitors.
D) It is an organization’s ability to offer products or services its customers perceive to
be superior and unique relative to the products or services of its competitors.
Ocean Grove Vending Company has invested $980,000 in a plant to make vending
machines. The target operating income desired from the plant is $196,000 annually. The
company plans annual sales of 1600 vending machines at a selling price of $1100 each.
What is the cost base of each vending machine for Ocean Grove Vending Company?
A) $1100
B) $1422
C) $978
D) $613
How many units would have to be sold to yield a target operating income of $26,000,
assuming variable costs are $27 per unit, total fixed costs are $2,000, and the unit
selling price is $32?
A) 400 units
B) 1,038 units
C) 5,600 units
D) 1,273 units