try penetration pricing or packaging options combined with either manufacturer’s
coupons or rebates. whatever strategy we select, we should hit the market hard if we
want to be successful.”
dan felton has been appointed regional sales manager for the new geographical area and
is concerned about the acceptance of mellow roast coffee, a blend of regular and
decaffeinated coffees. “this is a brand new type of coffee in this region and may just sit
on the shelf unless we develop an effective advertising campaign. pricing or packaging
options will be worthless unless the product gains some visibility and the targeted
customer base is made aware of the benefits of mellow roast. we need a good slogan
like “a gentle wakeup without caffeine stress!”
required:
mark williams has suggested the continuance of premium pricing for rich roast coffee.
explain the strategic role of premium pricing, and describe the economic circumstances
in the marketplace that would encourage the use of this pricing strategy.
(cma adapted)
15) a portion of the costs incurred by business organizations is designated as direct
labor cost. as used in practice, the term direct labor cost has a wide variety of meanings.
unless the meaning intended in a given context is clear, misunderstanding and confusion
are likely to ensue. if a user does not understand the elements included in direct labor
cost, erroneous interpretations of the numbers might occur and could result in poor
management decisions. measurement of direct labor costs has two aspects: (1) the
quantity of labor effort that is to be included, that is, the types of hours or other units of
time that are to be counted; and (2) the unit price by which each of these quantities is
multiplied to arrive at a monetary cost.
required:
1) distinguish between direct labor and indirect labor.
2) presented below are labor cost elements that a company has been classified as direct
labor, factory overhead, or either direct labor or factory overhead depending upon the
situation.
direct labor-included in the company’s direct labor are cost production efficiency
bonuses and certain benefits for direct labor workers such as fica (employer’s portion),
group life insurance, vacation pay, and workers’ compensation insurance.