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Page 1
1. ______ is the process of gathering and analyzing information about audience members'
attributes and motivations with the explicit aim of preparing your speech in ways that will be
meaningful to them.
2. Maintaining a(n) ______ approach throughout the speech preparation process will help
you prepare a presentation that your audience will want to hear.
3. ______ are our general evaluations of people, ideas, objects, or events.
4. ______ are the statistical characteristics of a given population.
5. ______ stereotypes are oversimplified and often severely distorted ideas about the innate
nature of what it means to be male or female.
6. As opposed to questionnaires, surveys, and polls, a(n) ______ generally involves live
interaction with audience members or even just one knowledgeable representative of the group
you will address for the purpose of gathering information.
7. Written surveys, or ______, are designed to gather information from respondents.
8. Questions that measure the respondent's level of agreement or disagreement with specific
issues are called ______ questions.
9. Questions that allow respondents to elaborate as much as they wish are known as ______
questions.
10. Size of the audience, time and length of the speech, and the rhetorical situation are all
components of the speech ______.
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Answer Key
1. Audience analysis
2. audience-centered
