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1. Speech that is intended to influence the attitudes, beliefs, values, and behavior of others is
called ______ speaking.
2. Persuasive speeches limit the audience's _______.
3. According to Aristotle, persuasion can be brought about by the speaker's use of _______
types of persuasive appeals.
4. A speaker who identifies and appeals to the audience's emotions employs the classical
rhetorical proof known as ______.
5. In classical terms, a speaker's moral character is called ______.
6. A contemporary persuasive model used by speakers and formulated by Abraham Maslow
is Maslow's ______.
7. The ______ theory of persuasion maintains that people consciously evaluate the potential
costs and benefits associated with taking a particular action.
8. Speaker ______ is based on audience perceptions of and attitudes toward the speaker's
perceived expertise, trustworthiness, and similarity to audience members.
Answer Key
1. persuasive
2. alternatives
