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Chapter 11: Gendered Media
Multiple Choice
1.
Which of the following is true about media portrayals of men and women?
A.
Black men are just as likely as white men to be cast in leading roles now.
B.
In advertising, men are portrayed as authorities on homemaking tasks.
C.
News coverage of women who have been targets of violence tends to focus on their
strength and courage.
D.
Television shows today focus equally on men’s and women’s careers.
E.
All of the above.
2.
A hair straightening treatment advertisement that appears next to a magazine article
titled, “HOT: New smooth looks for summer hair!” is best described as
A.
complimentary copy.
B.
product placement.
C.
misandry.
D.
synergy advertising.
E.
an emphasis on visual images, which receives less conscious analysis than verbal
claims.
3.
Research indicates that watching sexually explicit films that degrade women
A.
is reported by a majority of convicted rapists as a regular activity prior to
incarceration.
B.
is significantly correlated to viewing habits of women in violent romantic
relationships.
C.
is related to men becoming more dominant toward women with whom they interact.
D.
has no impact on men’s views toward women.
E.
has no impact on women’s understanding of their relationships with men.
4.
In what way are girls and women more likely to use social media than men and boys?
A.
As a venue for self-development
B.
To participate in “sexting”
C.
To set up interactions with peers
D.
To play games
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E.
None of the above
5.
You’re watching Mad Men and notice that Don Draper frequently drinks Canadian Club
whisky. This is an example of
A.
complimentary copy.
B.
product placement.
C.
immersive advertising.
D.
editorial advertising.
E.
none of the above.
6.
Which of the following is true about the use of social media for activism?
A.
It is rarely effective.
B.
Women are more likely than men to use social media for activism.
C.
A lawmaker’s filibuster provoked significant public awareness and commentary
concerning women’s health and rights.
D.
Social media activism is expensive and difficult to implement.
E.
All of the above.
7.
Advertisements than other media.
A.
contain less gendered messages
B.
are less pervasive
C.
are less effective
D.
contain more gendered messages
E.
are often more powerful
8.
The most traditional stereotype of women in the media is
A.
powerful.
B.
strong.
C.
sex object.
D.
ambitious.
E.
none of the above.
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9.
Who is most likely to be represented across media, particularly as substantive characters?
A.
White, cisgendered women
B.
Heterosexual cisgendered white men
C.
Heterosexual men of all races
D.
Cisgendered women of all races
E.
Heterosexual black women
10.
Topic or question should by authored by a student. See pages 8 to 10 of this
manual for details on this activity.
True/False
11.
Research has shown that if you are educated about and are aware of the impact, media
will have little or no influence on you.
12.
Advertising in the United States tends to present women as authority figures by using
them for voice-overs in commercials.
13.
Women are typically used as the primary sources for women’s rights issues like abortion
and parental leave.
14.
More than girls, boys use social media to actively construct identities and get responses
from others.
15.
Cyberbullying has real, sometimes fatal consequences for its victims.
16.
Though sometimes their portrayals are problematic, news programs, sitcoms, and dramas no
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longer underrepresent women and minorities.
17.
The dominant representation of men in the media is now sensitive, gentle, and in touch with
their emotions.
18.
Social media serve as ideal platforms for activism.
19.
Product placement
20.
Third person effect
21.
Cyberbullying
22.
Immersive advertising
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REF: p. 213
23.
Agenda setting
24.
Gatekeeper
25.
Your textbook reviews how women and men are portrayed in advertising. Discuss the
portrayals of gender in this type of media. How influential are advertisements?
ANS: Some key ideas appear below. Students might also draw from classroom discussion.
If you showed the movie Killing us Softly 3, this question could be easily modified to
include important ideas from this film as well.
REF: pp. 225–229
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26.
In what ways does the text highlight social media as a venue for learning and sharing
information, holding others accountable, and activism? Think about recent issues either
concerning your own personal use of social media and how engaged in one of these three uses.
Think of an instance where social media accomplished holding others accountable and activism.
ANS: The information from the text that will cover this information can be found on pages
232 to 234. Students should talk about some of the sites that have created voices for women,
27.
Your book discusses the ways in which unrealistic standards are normalized in media.
Choose two of the unrealistic standards, give specific examples of them, and describe the
implications of them for media consumers.
ANS: The unrealistic expectations include unrealistic physical appearances and expectations. This
28.
Discuss how women, minorities, and LGBTQ people are underrepresented in media. Give
examples from film or news that highlight this underrepresentation.
ANS: Students might focus on the following issues:
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News programs rarely present women as authorities. Men make up 75% of sources on major
news shows. Even on issues that are considered women’s issues, like birth control and
abortion, men are the primary sources. Women make up less than one-third of the sources for
stories on women’s rights.
Race compounds this issue. In the 500 top-grossing films between 2007 and 2012, 76.3% of
speaking characters were white. Hispanic women were most likely to be shown with little or
no clothing and black men were those least likely to be portrayed as fathers or in a committed
relationship. Media depict Asians and Asian Americans as silent and exotic (women) or as
asexual and subordinate (men).
Top-grossing films from 2007 until 2014 featured only 19 characters who were gay, lesbian,
or bisexual; none were trans.
REF: pp. 221–222
29.
The author of your textbook argues that television programs and movies such as House of
Cards, Grace and Frankie, The Fosters, Divergent, and Frozen have begun to depart from the
traditional portrayals of women. In what ways does the text argue they break with tradition? Do
you agree or disagree? You may reference specific examples from the programs/movies in
support of your answer.
30.
How do media motivate us to consume, and why is this significant in terms of gender? Use
examples to make your point.
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pound of food and shows burly, large men eating it. Lean Cuisine, on the other hand, shows thin
women consuming “light” meals. Through these ads we learn that certain products are for men,
and others are for women because they help men and women achieve success at being masculine
and feminine.
REF: pp. 228–229
31.
Essay question that integrates class business, class activities, or films viewed with material