Scenario: When Monica arrived in Nepal for her Peace Corps assignment, she realized
she had forgotten the medication she takes for her painful migraine headaches. Luckily,
she was able to get a new prescription sent to a local pharmacy. Unfortunately, when
she went to pick up the medication on a weekday afternoon, the pharmacy was closed
and no hours were posted on the window. Frustrated, she went to a café next door
complaining, “They don’t know anything about customer service—he doesn’t even keep
regular business hours!” A short time later, the pharmacist greeted her with the filled
prescription—the server at the café had phoned him at home and he rushed over to get
her the medication. Question: How does what you learned about
individualist/collectivist cultures and time orientation inform your understanding of this
scenario? Was ethnocentrism or discrimination a factor? What does intergroup contact
theory suggest might be the outcome, for Monica, of this intercultural exchange?
Your friend Jasmine has signed up to study abroad in Japan. Based on what you’ve
learned about high- and low-context cultures, individualist and collectivist orientation,
uncertainty avoidance, power distance, time orientation, and masculine and feminine
cultures, what information would you share to prepare her for the cultural differences
she should expect?
Pulling together what you learned in previous chapters, what advice would you give to
someone who wants to improve his or her intercultural communication competence?