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Page 1
1.
Which of the following would be considered mediated communication?
A)
A telephone conversation
B)
A text message
C)
A television news broadcast
D)
All of the options are correct.
2.
The merging of traditional mass communication with digital computing and
telecommunication technologies is called __________
A)
media expansion.
B)
media pervasion.
C)
media convergence.
D)
media multitasking.
3.
Sasha watches television, checks out her friend's Facebook pages, and texts her best
friends at the same time. What term would your text use to describe Sasha's behavior?
A)
Media multitasking
B)
Media converging
C)
Techno-tasking
D)
Narrowcasting
4.
Entertainment that appeals to most people's baser instincts, typified by lurid, sensational
images and news stories charged with sex, violence, scandal, and abuse, is referred to as
__________
A)
reality television.
B)
low culture.
C)
narrowcasting.
D)
mind candy.
5.
Which of the following is the government not able to do?
A)
Restrict the language aired on prime-time broadcast programs.
B)
Require cable channels to air sexually mature subject matter late in the evening
when children will not be watching.
C)
Fine broadcast channels that display nudity in their programs.
D)
Require broadcast channels to censor indecent content, even in live broadcasts.
Page 2
6.
____________ focuses on the way we make media choices in order to satisfy our needs
and goals.
A)
Gatekeeper theory
B)
Cultivation effect
C)
Uses and gratifications perspective
D)
Social capital
7.
Following the devastating tsunami in Japan, Chizu, a Japanese graduate student
attending school in the United States, found herself glued to the television and
sometimes unable to sleep, fearing she would miss important information. We would
refer to her state as __________
A)
information overload.
B)
media dependence.
C)
media convergence.
D)
television addiction.
8.
Which theory explains the following scenario? Your little brother is a huge fan of WWE
wrestling. After he and his friends watch several matches, you observe them beginning
to act out their own wrestling matches, shouting at one another and jumping off the
couch trying to pin one another.
A)
Media convergence theory
B)
Social cognitive theory
C)
Monkey-see-monkey-do effect
D)
Cultivation theory
9.
Which theory explains why a person who watches a lot of crime shows, like CSI or Law
and Order, may begin to believe that violent crime is more common than it really is?
A)
Cultivation theory
B)
Media convergence theory
C)
Social cognitive theory
D)
Third-person effect
10.
Individuals and groups that have the power to control the creation and distribution of
information and entertainment are referred to as ______________
A)
executives.
B)
gatekeepers.
C)
journalists.
D)
producers.
Page 3
11.
Media convergence may be a good thing in that a greater variety of voices are
contributing to the public conversation about various ideas and subjects. Society
benefits when more of these voices are included in the public dialogue. These
statements reflect which concept?
A)
Social capital
B)
Marketplace of ideas
C)
Digital disparities
D)
Piracy
12.
Even though the principle of free speech fosters a marketplace of ideas, American courts
have allowed a few restrictions on First Amendment freedoms, such as limitations on
_________
A)
citizen journalists.
B)
media literacy.
C)
indecency.
D)
gatekeepers.
13.
We produce mass media messages when we text message our friends or change our
Facebook status.
A)
True
B)
False
14.
Advances in communication technologies are blurring the lines between traditional mass
media and more interpersonal forms of communication.
A)
True
B)
False
15.
Most kids and teens spend nearly nine hours per day devoted to entertainment media,
including television, movies, Internet, music, and other media sources.
A)
True
B)
False
16.
The amount of time Americans spend devoted to media has changed very little over the
last 20 years.
A)
True
B)
False
Page 4
17.
Eighty to 90 percent of mass media revenue is generated by only about 10 to 20 percent
of the media products made.
A)
True
B)
False
18.
Despite its reputation for low culture, television has produced more sophisticated
programming with greater narrative complexity over the last couple of decades.
A)
True
B)
False
19.
Whereas the FCC has the authority to regulate broadcast television networks, cable and
satellite networks often self-censor in order to avoid offending viewers and advertisers.
A)
True
B)
False
20.
The First Amendment prevents the government from regulating television content.
A)
True
B)
False
21.
The FCC has the authority to regulate all television content.
A)
True
B)
False
22.
Cable television is subject to government regulation because it transmits its content over
public cable networks.
A)
True
B)
False
23.
Despite the reputation the media have for being biased, research actually indicates that
news media today are no more biased or politically partisan than they were in the 1980s.
A)
True
B)
False
24.
Increasingly, diverse media outlets and digital channels make it easier than ever to
engage in preference-based reinforcement.
A)
True
B)
False
Page 5
25.
The average adult spends over 10 hours per day consuming media.
A)
True
B)
False
26.
The diversity of perspectives presented in the media today appears to have made media
bias irrelevant because most people are exposed to a greater variety of perspectives on
most issues.
A)
True
B)
False
27.
Most people believe that negative media influences, such as exposure to biased
messages, have a greater effect on other people than on themselves.
A)
True
B)
False
28.
Children are more likely to imitate behavior that is fantasy, as opposed to realistic.
A)
True
B)
False
29.
Children are more likely to imitate aggressive behavior if they witness the behavior
being rewarded rather than punished.
A)
True
B)
False
30.
Media coverage of issues may set the agenda for what topics we discuss, how we
discuss them, and even how we behave in response to them (for example, in our
behavioral choices, purchasing, and even voting).
A)
True
B)
False
31.
Mediated communication technologies like blogs and Twitter may be reducing the
agenda-setting power of traditional gatekeepers like television networks and news
organizations.
A)
True
B)
False
Page 6
32.
Media convergence has enabled a greater variety of voices to participate in the
marketplace of ideas.
A)
True
B)
False
33.
Snapchat stories are an example of user-generated content.
A)
True
B)
False
34.
Media multitasking may exacerbate the problem of information overload, making it
difficult for people to sort through and make sense of the media content.
A)
True
B)
False
Page 7
Answer Key
1.
D
2.
C
3.
A
4.
B
5.
B
6.
C
7.
B
8.
B
9.
A
10.
B
11.
B
12.
C
13.
B
14.
A
15.
A
16.
B
17.
A
18.
A
19.
A
20.
B
21.
B
22.
B
23.
B
24.
A
25.
A
26.
B
27.
A
28.
B
29.
A
30.
A
31.
A
32.
A
33.
A
34.
A
