Chapter 04: Effective Listening
customers, employees, supervisors, and coworkers.
20. By listening to her boss, one new employee was promoted to supervisor ahead of others who had been with the
company longer. When asked the secret of her success, she suggested all of the following except:
Develop the expertise your boss values.
Know how to praise appropriately.
Don’t criticize your boss.
List at least two practical tips for improving your listening skills with each of the following groups:
customers, employees, supervisors, and coworkers.
21. How does listening to managers enable employees to improve their relationships with the managers? What does
effective listening between an employee and their manager look like?
Listening helps employees to understand expectations and frames of reference. Effective listening
includes giving indications that listening is occurring (e.g., eye contact, nonverbal cues, relaxed posture,
positive gestures and sounds). Listen to your managers and their instructions for both content and tone,
and ask open-ended questions to gain understanding. Use that knowledge to guide general interactions
with your managers (e.g., how to convey bad news, useful jargon, feedback to confirm listening). Be
wary of giving advice; instead, serve as a sounding board. Build off of your manager’s ideas,
piggybacking your own ideas. Know how to praise appropriately (e.g., with tact and subtlety). Do not
criticize managers behind their backs.
List at least two practical tips for improving your listening skills with each of the following groups:
customers, employees, supervisors, and coworkers.
22. Describe the millennial customer. How has technology influenced these customers?
Recently, the customer has changed radically, along with technological changes. Millennial customers
grew up with handheld digitally bundled communication and want a seamless and simple user interface.
They regularly use social media and want commercial experiences that they can share on social
networks. They are passionate about values, including those of companies, and want to promote equality,
with every voice mattering. They are looking for adventure, are guided by word of mouth, and view
shopping as both an experience and a necessary transaction. They want to share good and bad product
experiences with their peers, and they value collaboration and cooperation.
List at least two practical tips for improving your listening skills with each of the following groups:
customers, employees, supervisors, and coworkers.
23. Distinguish among the main barriers to good listening and identify which of these barriers cause you the most
problems. Share that barrier here and describe how it has been a challenge for you.
Barriers include: Physical barriers, personal barriers, Gender barriers, age and generational barriers,
Semantic barriers and technology barriers. Answers will vary on how this barrier has been a problem.
Distinguish among the main barriers to good listening and determine which of these barriers cause you