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Name:
Class:
Date:
Chapter 14: Written Communication
Copyright Cengage Learning. Powered by Cognero.
Page 1
1. Because there are no facial expressions or gestures to accompany a written message, it is easier to interpret them
accurately.
a.
True
b.
False
ANSWER:
False
POINTS:
1
REFERENCES:
Determine the five functions of effective written communication, and list specifics on writing successful
email messages, tweets, videos, and letters.
2. In writing thank you letters; the tone should be formal yet friendly.
a.
True
b.
False
ANSWER:
True
POINTS:
1
REFERENCES:
Determine the five functions of effective written communication, and list specifics on writing successful
email messages, tweets, videos, and letters.
3. In writing follow-up letters, do not express disappointment at not receiving the job.
a.
True
b.
False
ANSWER:
False
POINTS:
1
REFERENCES:
Determine the five functions of effective written communication, and list specifics on writing successful
email messages, tweets, videos, and letters.
4. In written communication, avoid using all capital letters except for emphasis of a single word or short phrase.
a.
True
b.
False
ANSWER:
True
POINTS:
1
REFERENCES:
Determine the five functions of effective written communication, and list specifics on writing successful
email messages, tweets, videos, and letters.
5. Social media length is better at 2 to 3 minutes.
a.
True
b.
False
ANSWER:
False
POINTS:
1
REFERENCES:
Determine the five functions of effective written communication, and list specifics on writing successful
email messages, tweets, videos, and letters.
6. Once an interviewer picks up your resume, you have
a.
5 minutes to grab their attention.
b.
less than 10 seconds to grab their attention.
c.
45 seconds to a minute to grab their attention.
Name:
Class:
Date:
Chapter 14: Written Communication
Copyright Cengage Learning. Powered by Cognero.
Page 2
d.
30 seconds to grab their attention.
ANSWER:
c
POINTS:
1
REFERENCES:
Discuss guidelines for writing effective resumes including conventional, electronic, web, and social
media resumes.
7. In writing to inform, when your subject matter is complex, may be difficult to comprehend, or requires the clarification
of some process, you should use a
a.
description
b.
definition
c.
explanation
d.
narration
ANSWER:
c
POINTS:
1
REFERENCES:
Pinpoint guidelines for planning and writing to inform-especially planning, outlining, and writing
various types of informative reports.
8. In writing to inform, when your audience is unfamiliar with your topic or if your topic is complicated, you should use a
a.
description
b.
definition
c.
explanation
d.
narration
ANSWER:
b
POINTS:
1
REFERENCES:
Pinpoint guidelines for planning and writing to inform-especially planning, outlining, and writing
various types of informative reports.
9. According to Fisher, an outstanding narration should be easy to follow and make sense. Fisher termed this
a.
Fidelity
b.
Probability
c.
Consistency
d.
Logical
ANSWER:
b
POINTS:
1
REFERENCES:
Pinpoint guidelines for planning and writing to inform-especially planning, outlining, and writing
various types of informative reports.
10. Informative reports are important to both supervisors and employees because
a.
They are one of two ways supervisors can stay up to date on the information they need.
b.
Supervisors use them to communicate information to clients.
c.
Employees use them to communicate company policies to supervisors.
d.
Employees use them to demonstrate product use to clients.
ANSWER:
d
POINTS:
1
Name:
Class:
Date:
Chapter 14: Written Communication
Copyright Cengage Learning. Powered by Cognero.
Page 3
REFERENCES:
Pinpoint guidelines for planning and writing to inform-especially planning, outlining, and writing
various types of informative reports.
11. Informative reports are important to both supervisors and employees because
a.
They are one of two ways supervisors can stay up to date on the information they need.
b.
Supervisors use them to communicate information to clients.
c.
Employees use them to communicate company policies to supervisors.
d.
Employees use them to demonstrate product use to clients.
ANSWER:
b
POINTS:
1
REFERENCES:
Pinpoint guidelines for planning and writing to inform-especially planning, outlining, and writing
various types of informative reports.
12. A persuasive report contains all of the following except
a.
A methods section describing how the information was collected.
b.
A problem section defining the problem.
c.
A conclusion and recommendations section with suggested action items.
d.
A consequences section with detailed consequences of not following the recommendations.
ANSWER:
d
POINTS:
1
REFERENCES:
Summarize guidelines for planning and writing to persuade-especially planning, outlining, and writing
various types of persuasive reports.
13. People are more likely to make a decision requiring a change of belief or action if
a.
The future is visualized for them
b.
They are presented with strong statistical support
c.
They are asked directly to do so.
d.
The problem-solution organizational pattern is used.
ANSWER:
c
POINTS:
1
REFERENCES:
Summarize guidelines for planning and writing to persuade-especially planning, outlining, and writing
various types of persuasive reports.
14. In the business setting, when face-to-face communication is not possible, the preferred method is
a.
email
b.
Instant messaging
c.
Text
d.
Twitter
ANSWER:
a
POINTS:
1
REFERENCES:
Determine the five functions of effective written communication, and list specifics on writing successful
email messages, tweets, videos, and letters.
15. To minimize tone problems in email, it is recommended that we
Name:
Class:
Date:
Chapter 14: Written Communication
Copyright Cengage Learning. Powered by Cognero.
Page 4
a.
Avoid short email
b.
Avoid long email
c.
Keep it light and fun, not stiff
d.
Use a variety of fun looking fonts
ANSWER:
b
POINTS:
1
REFERENCES:
Determine the five functions of effective written communication, and list specifics on writing successful
email messages, tweets, videos, and letters.
16. If you want to use Twitter to help you get a job, you should
a.
Include your age
b.
Add a link to your other websites
c.
Include your Resume
d.
Use a fake name
ANSWER:
b
POINTS:
1
REFERENCES:
Determine the five functions of effective written communication, and list specifics on writing successful
email messages, tweets, videos, and letters.
17. The text tells us that for most people, ethical lapses in plagiarism tend to occur in all of these situations except which
of the following?
a.
On deadline
b.
Under pressure
c.
Without time to check sources carefully
d.
When money is involved
ANSWER:
d
POINTS:
1
REFERENCES:
Determine the five functions of effective written communication, and list specifics on writing successful
email messages, tweets, videos, and letters.
18. Twitter messages have traditionally been limited to 140 characters, but research pegs ideal length to catch reader
interest at about
a.
120 characters
b.
110 characters
c.
100 characters
d.
90 characters
ANSWER:
c
POINTS:
1
REFERENCES:
Determine the five functions of effective written communication, and list specifics on writing successful
email messages, tweets, videos, and letters.
19. Which of the following is NOT true about effective outlining?
a.
Include at least three supporting items per level.
b.
Include transitions, sources and a list of references
Name:
Class:
Date:
Chapter 14: Written Communication
c.
You want to indent for faster comprehension
d.
Capitalize the first word in each level
ANSWER:
a
POINTS:
1
REFERENCES:
Determine the five functions of effective written communication, and list specifics on writing successful
email messages, tweets, videos, and letters.
20. Ineffective writers often
a.
Leave off the introduction and conclusion
b.
Are too brief
c.
Imagine they are writing to an actual person, instead of a generic audience
d.
Leave too much white space on the page
ANSWER:
a
POINTS:
1
REFERENCES:
Determine the five functions of effective written communication, and list specifics on writing successful
email messages, tweets, videos, and letters.
21. The best written communication performs several functions. What are they?
ANSWER:
The best written communication performs five functions. 1. Adapt to the audience and research audience
needs, preferences, and expectations. 2. Make a good first impression. 3. Use effective organization with
the proper clarity and length, with clear structure containing a greeting (introduction), body, and closing.
4. Create a professional look with proper formatting and typeface. 5. Use accurate sources and contains
no plagiarism, distortion, or exaggeration.
POINTS:
5
REFERENCES:
Determine the five functions of effective written communication, and list specifics on writing successful
email messages, tweets, videos, and letters.
22. What delivery skills are necessary to making great videos?
ANSWER:
The speaker or speakers in the video should be enthusiastic, passionate, and skilled in the
extemporaneous method of delivery. The pitch of the voices should not be whiny and should avoid
upspeak (ending most sentence with a rising pitch, as if asking a question). Posture should include not
slumping or fidgeting, keeping gestures to a minimum, and not moving randomly. Speakers should
maintain good eye contact with the camera. Avoid wearing certain clothing and jewelry that causes
camera problems (e.g., inability to focus, bleeding on screen, glare).
POINTS:
5
REFERENCES:
Determine the five functions of effective written communication, and list specifics on writing successful
email messages, tweets, videos, and letters.
23. What are the three characteristics of effective resumes discussed in this text?
ANSWER:
There are three characteristics. First, effective resumes grab immediate attention. They begin with the
most impressive information (e.g., experience or education), or alternatively, they begin with a keyword
summary or a longer qualification summary. Second, effective resumes are easy to read. Use wide
margins (i.e., incorporate white space around the text). Use phrases rather than complete sentences,
enabling the reader to more easily skim the page to get basic information. Use headings and bullets.
Third, effective resumes provide more than basic information (e.g., indicate how successfully a job was
completed or a problem was solved).
Name:
Class:
Date:
Chapter 14: Written Communication
Copyright Cengage Learning. Powered by Cognero.
Page 6
REFERENCES:
Discuss guidelines for writing effective resumes including conventional, electronic, web, and social
media resumes.
24. Why use narrations? What are the two things that need to be included in an effective narration?
ANSWER:
A narration is one of the tools to aid understanding in an informative report. a story about real or
imagines things, people, or events, told with detail and enthusiasm. We use narrations (illustrations or
storytelling) to improve understanding and grab audience attention. An outstanding narration has two
important qualities. Probability, meaning that the narration is easy to follow and makes sense; and
Fidelity, meaning that the narration rings true to the audience.
POINTS:
5
REFERENCES:
Pinpoint guidelines for planning and writing to inform-especially planning, outlining, and writing
various types of informative reports.
25. What role does an outline play in planning an informative report? What are some guidelines for producing effective
outlines?
ANSWER:
The role of outlines in planning informative reports is important. An outline can be an effective planning
tool, showing how main points are organized and the big picture. A number of basic guidelines produce
effective outlines: Use standard numbering, including Roman numerals, capital letters, and Arabic
numerals. Indent for faster comprehension. Include at least two supporting items per level. Use parallel
wording for each level. Capitalize the first word in each level. Include transitions, sources, and a list of
references (if the outline is intended for an oral presentation as well).
POINTS:
5
REFERENCES:
Pinpoint guidelines for planning and writing to inform-especially planning, outlining, and writing
various types of informative reports.
