Chapter 12: Verbal and Visual Supporting Materials
visuals to use, and appropriate size and typeface.
23. What are the three purposes of using supporting material? What are the six categories of verbal supporting materials
She has used two font styles throughout: one font for the title and subtitles and one font for other text.
She has used more than four colors per slide.
She has used phrases instead of complete sentences
Identify important guidelines for selecting visual aids, including what mistakes to avoid, how many
visuals to use, and appropriate size and typeface.
20. To present proof of an idea, which of the following would be the weakest proof?
Identify with dos and don’ts the following supporting materials used in quality presentations:
explanations, comparisons, illustrations, examples, statistics, and expert opinion.
21. What are the principles for having quality color visuals? Define hue, saturation, and black zone and describe specific
color tips.
Apply tips for using color by recognizing that poorly used color is distracting. There are strong benefits
of correctly used color (e.g., more persuasive, easier to recall). Some important color terms to understand
are hue, saturation and black zone. Hue is the actual color. Saturation is the amount of color (vivid to
pale) used in the selected hue. Black zone is a well-defined boundary around other objects, figures,
bullets, or letters that makes them stand out clearly. Some specific color tips to apply are to use color to
show organization and relationships; Use color to indicate distance; Avoid colors that tend to look the
same at a distance; Use fully saturated hues for figures on graphs and charts; Use hues low in saturation
for backgrounds and text; Use a black zone around figures and letters to improve readability; Use high
contrast between figures and backgrounds; Avoid placing opposites on the color wheel immediately next
to each other; Limit the use of colors and to use the same color scheme for all visuals in the presentation.
Identify important guidelines for selecting visual aids, including what mistakes to avoid, how many
visuals to use, and appropriate size and typeface.
22. Discuss some tips for preparing and using effective PowerPoint presentations.
Familiarize yourself with PowerPoint, one of the major presentation software packages. Some tips for
using PowerPoint are: Start with one of the PowerPoint design templates; Use a rough draft or more
detailed outline to sketch out slides for each main point; Activate Rulers and Guides and turn off Snap
Objects to Grid; Build your own custom bullets; Control what the audience sees with the touch of a key
on the keyboard; Embed trimmed audio and video clips into slides; Conduct a technological rehearsal;
Do a test presentation; Test the lighting in the room; Locate the remote control; Practice smooth
transitions; and Prepare backups.