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Name:
Class:
Date:
Chapter 12: Verbal and Visual Supporting Materials
Copyright Cengage Learning. Powered by Cognero.
Page 1
1. In an illustration the speaker simply describes the relationship between certain items, makes clear the definition of a
term or word, or gives instructions on how to do something.
a.
True
b.
False
ANSWER:
False
POINTS:
1
REFERENCES:
Identify with dos and don'ts the following supporting materials used in quality presentations:
explanations, comparisons, illustrations, examples, statistics, and expert opinion.
2. According to the design rules for text visuals, the content of each visual should be centered on the page (or PowerPoint
slide) from top to bottom.
a.
True
b.
False
ANSWER:
False
POINTS:
1
REFERENCES:
Identify important guidelines for selecting visual aids, including what mistakes to avoid, how many
visuals to use, and appropriate size and typeface.
3. Graphic visual aids improve listener memory.
a.
True
b.
False
ANSWER:
True
POINTS:
1
REFERENCES:
Discuss the benefits of using visual aids in a presentation and list several types of effect visuals.
4. Using two to four different typefaces per visual is recommended for adding contrast or interest.
a.
True
b.
False
ANSWER:
False
POINTS:
1
REFERENCES:
Identify important guidelines for selecting visual aids, including what mistakes to avoid, how many
visuals to use, and appropriate size and typeface.
5. Objects are used more than any other visual aid.
a.
True
b.
False
ANSWER:
False
POINTS:
1
REFERENCES:
Discuss the benefits of using visual aids in a presentation and list several types of effect visuals.
6. In a presentation, statistics should be
a.
Rounded off to an easy to remember number.
b.
Reported exactly as they appear in the original source.
c.
Used frequently as a way to boost credibility.
d.
Given without reference to the source.
Name:
Class:
Date:
Chapter 12: Verbal and Visual Supporting Materials
Copyright Cengage Learning. Powered by Cognero.
Page 2
ANSWER:
a
POINTS:
1
REFERENCES:
Identify with dos and don'ts the following supporting materials used in quality presentations:
explanations, comparisons, illustrations, examples, statistics, and expert opinion.
7. Factual illustrations
a.
Are detailed narratives about someone that could be true but are not verified.
b.
Are the combination of statistics used with an accompanying visual aid.
c.
Are made up by the speaker to fit a particular situation.
d.
Are a detailed narrative that actually happened.
ANSWER:
d
POINTS:
1
REFERENCES:
Identify with dos and don'ts the following supporting materials used in quality presentations:
explanations, comparisons, illustrations, examples, statistics, and expert opinion.
8. All of the following are true of a figurative comparison EXCEPT that they
a.
Don’t show similarities or differences between two different classes or category.
b.
Don’t offer a credible form of evidence and support.
c.
Are not used primarily to clarify ideas and to add audience interest.
d.
Don’t work best when relating to something familiar to the audience.
ANSWER:
b
POINTS:
1
REFERENCES:
Identify with dos and don'ts the following supporting materials used in quality presentations:
explanations, comparisons, illustrations, examples, statistics, and expert opinion.
9. In a presentation on grades and student stress, what type of support is the following? One student we interviewed
complained of headaches during each exam. Another complained of stomach problems.”
a.
Example.
b.
Explanation.
c.
Expert opinion.
d.
Figurative comparison
ANSWER:
a
POINTS:
1
REFERENCES:
Identify with dos and don'ts the following supporting materials used in quality presentations:
explanations, comparisons, illustrations, examples, statistics, and expert opinion.
10. What type of support is the following? “Anxiety, which affects twice as many women as men, is treated with
medication and counseling, according to Dr. Thomas Leaman of the Milton S. Hershey Medical Center of Pennsylvania
State University.”
a.
Expert opinion
b.
Figurative comparison.
c.
Literal comparison.
d.
Explanation.
ANSWER:
a
Name:
Class:
Date:
Chapter 12: Verbal and Visual Supporting Materials
Copyright Cengage Learning. Powered by Cognero.
Page 3
POINTS:
1
REFERENCES:
Identify with dos and don'ts the following supporting materials used in quality presentations:
explanations, comparisons, illustrations, examples, statistics, and expert opinion.
11. What type of support is the following? “Generalized anxiety disorder is an unrealistic or excessive worry about some
life circumstance that persists for six months or longer. This is often accompanied by difficulty concentrating, trouble
sleeping, irritability, palpitations, or a general feeling of being keyed up.”
a.
Example
b.
Explanation
c.
Illustration
d.
Literal comparison
ANSWER:
b
POINTS:
1
REFERENCES:
Identify with dos and don'ts the following supporting materials used in quality presentations:
explanations, comparisons, illustrations, examples, statistics, and expert opinion.
12. A speaker supports a point by saying, “Relationships require the same care you give a garden. When the plants are dry
you must water them. You must fertilize them if they are to grow. And you must prune or spray at the first sign of disease,
lest it spread and kill the whole plant. “This is an example of
a.
An illustration
b.
A literal comparison
c.
A figurative comparison.
d.
An explanation.
ANSWER:
c
POINTS:
1
REFERENCES:
Identify with dos and don'ts the following supporting materials used in quality presentations:
explanations, comparisons, illustrations, examples, statistics, and expert opinion.
13. Which graph shows changes in relationship over time?
a.
Pie chart
b.
Line graph
c.
Horizontal bar graph or grouped bar graphs
d.
3-D stacked bar graph
ANSWER:
b
POINTS:
1
REFERENCES:
Discuss the benefits of using visual aids in a presentation and list several types of effect visuals.
14. The left side of the brain is used when engaged in which type of supporting material?
a.
Images
b.
Pod casts
c.
Pictographs
d.
Statistics.
ANSWER:
d
POINTS:
1
Name:
Class:
Date:
Chapter 12: Verbal and Visual Supporting Materials
Copyright Cengage Learning. Powered by Cognero.
Page 4
REFERENCES:
Discuss the benefits of using visual aids in a presentation and list several types of effect visuals.
15. Which of the following is not a good reason for including visual aids in your presentation?
a.
Visual material helps understanding
b.
Visual memory lasts longer
c.
Visual material is less work to make
d.
Visual material helps credibility
ANSWER:
c
POINTS:
1
REFERENCES:
Discuss the benefits of using visual aids in a presentation and list several types of effect visuals.
16. For a six-minute speech, the recommended number of visuals would be four. The maximum number of visuals for any
given speech is determined by the formula
a.
The rule of four to six.
b.
The length of any given speech divided in half plus one.
c.
The square root of the speech length plus 1.5
d.
There is no formula. This is a best guess.
ANSWER:
b
POINTS:
1
REFERENCES:
Identify important guidelines for selecting visual aids, including what mistakes to avoid, how many
visuals to use, and appropriate size and typeface.
17. A principle for having quality visuals is
a.
Dark colors appear nearer; light colors appear further away
b.
Avoid using colors that end to look the same at a distance.
c.
Place opposites on the color wheel immediately next to each other.
d.
Use light colors for bullets or letters on a clear background.
ANSWER:
b
POINTS:
1
REFERENCES:
Identify important guidelines for selecting visual aids, including what mistakes to avoid, how many
visuals to use, and appropriate size and typeface.
18. “Follow the rule of four to six” refers to
a.
The number of bullet points or lines on a slide
b.
The size of the font on a slide
c.
The number of words per bullet point on a slide
d.
The number of visual aids you should give in a six-minute speech.
ANSWER:
a
POINTS:
1
REFERENCES:
Discuss the benefits of using visual aids in a presentation and list several types of effect visuals.
19. In double checking her finished PowerPoint slides, Clara realized that she violated one of the rules for effective
presentations. Which of the following should she change?
a.
Her title slide has 36 pt. Text.
Name:
Class:
Date:
Chapter 12: Verbal and Visual Supporting Materials
b.
She has used two font styles throughout: one font for the title and subtitles and one font for other text.
c.
She has used more than four colors per slide.
d.
She has used phrases instead of complete sentences
ANSWER:
c
POINTS:
1
REFERENCES:
Identify important guidelines for selecting visual aids, including what mistakes to avoid, how many
visuals to use, and appropriate size and typeface.
20. To present proof of an idea, which of the following would be the weakest proof?
a.
Statistics
b.
Expert opinion
c.
Comparison
d.
Examples
ANSWER:
c
POINTS:
1
REFERENCES:
Identify with dos and don'ts the following supporting materials used in quality presentations:
explanations, comparisons, illustrations, examples, statistics, and expert opinion.
21. What are the principles for having quality color visuals? Define hue, saturation, and black zone and describe specific
color tips.
ANSWER:
Apply tips for using color by recognizing that poorly used color is distracting. There are strong benefits
of correctly used color (e.g., more persuasive, easier to recall). Some important color terms to understand
are hue, saturation and black zone. Hue is the actual color. Saturation is the amount of color (vivid to
pale) used in the selected hue. Black zone is a well-defined boundary around other objects, figures,
bullets, or letters that makes them stand out clearly. Some specific color tips to apply are to use color to
show organization and relationships; Use color to indicate distance; Avoid colors that tend to look the
same at a distance; Use fully saturated hues for figures on graphs and charts; Use hues low in saturation
for backgrounds and text; Use a black zone around figures and letters to improve readability; Use high
contrast between figures and backgrounds; Avoid placing opposites on the color wheel immediately next
to each other; Limit the use of colors and to use the same color scheme for all visuals in the presentation.
POINTS:
5
REFERENCES:
Identify important guidelines for selecting visual aids, including what mistakes to avoid, how many
visuals to use, and appropriate size and typeface.
22. Discuss some tips for preparing and using effective PowerPoint presentations.
ANSWER:
Familiarize yourself with PowerPoint, one of the major presentation software packages. Some tips for
using PowerPoint are: Start with one of the PowerPoint design templates; Use a rough draft or more
detailed outline to sketch out slides for each main point; Activate Rulers and Guides and turn off Snap
Objects to Grid; Build your own custom bullets; Control what the audience sees with the touch of a key
on the keyboard; Embed trimmed audio and video clips into slides; Conduct a technological rehearsal;
Do a test presentation; Test the lighting in the room; Locate the remote control; Practice smooth
transitions; and Prepare backups.
POINTS:
5
Name:
Class:
Date:
Chapter 12: Verbal and Visual Supporting Materials
and how do they work together, if at all?
ANSWER:
Supporting materials are informative materials that serve as a foundation for assertions, ideas, or
statements, with three purposes: They clarify, they prove, and they add interest. Common types of verbal
supporting materials in business fall into six categories: Explanations, comparisons, illustrations,
examples, statistics, and expert opinion. These six times often overlap and using more than one helps
hold audience interest. Some support types clarify only; others clarify and prove.
POINTS:
5
REFERENCES:
Identify with dos and don'ts the following supporting materials used in quality presentations:
explanations, comparisons, illustrations, examples, statistics, and expert opinion.
24. How do visual aids improve audience recall and memory? Describe the multimedia principle and the contiguity
principle and explain how they work.
ANSWER:
Visual supporting materials are valuable because they help improve listener memory. After a few days,
most listeners only remember 10–25 percent of presentations, and some of that might be inaccurate
because of varying frames of reference. Research confirms two principles to explain the role of visual
aids in memory. The multimedia principle says that people learn significantly better when pictures are
added to text. The contiguity principle says that people learn better when pictures are placed next to the
words they illustrate. Learning doubles when pictures and graphics are used with text.
POINTS:
5
REFERENCES:
Discuss the benefits of using visual aids in a presentation and list several types of effect visuals.
25. Discuss the general design guidelines for building effective electronic/multimedia aids. How do we make sure to use
audio-visual aids effectively during the presentation?
ANSWER:
Electronic and multimedia aids (such as PowerPoint) are the most popular visual aid in businesses today,
providing color, animation, sound, photos, and video clips. Recall that the main point of visuals is aiding
listener comprehension. Focus on simplifying meaning and directing audience attention. Avoid too many
slides, too much text, too many colors, too many typefaces/fonts and repetitive sounds that distract from
the message. When using graphics, give an oral explanation without using written text.
POINTS:
5
REFERENCES:
Identify important guidelines for selecting visual aids, including what mistakes to avoid, how many
visuals to use, and appropriate size and typeface.
