Chapter 01: Communication and Ethics
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problems with receiving or giving feedback; problems with the physical or social environment, or the
influences of external or internal noise.
Pinpoint where in the model your personal communication problems usually occur
24. Compare formal and informal routes of communication in organizations. How are they different? Why do informal
networks exist? Formal communication flows in three directions. What are those directions?
Informal communication networks (also known as the grapevine) exists because of the limitations of
formal networks, and the type of information in the grapevine indicates the health of the organization.
The grapevine information is 75 to 95% accurate, and should be distinguished from rumors. Grapevine
information travels fast, and the use of the grapevine can lead to more job satisfaction and effective
managers use the grapevine to learn about employee concerns and problems. Formal communication
flows in three directions: Downward, from managers to subordinates; Upward from subordinates to
managers, and Horizontal between colleagues of the same rank.
Identify and describe each element of the basic transactional model of communication and how
communication flows through an organization.
25. Define communication ethics and explain the importance of ethics in business communication. Why does unethical
behavior result in negative consequences for business and professional organizations?
In human communication, ethics is defined as the moral principles that guide judgments about the good
and bad (and right and wrong) of communication. The American public is skeptical about the honesty
and ethics of most professionals in light of frequent reports of unethical individual and organizational
practices. Being ethical is a shared responsibility that is also practical: if people lose faith in you, failure
is inevitable. On the other hand, if companies handle ethics breaches quickly, transparently, and
honestly, the organization can survive and thrive. People prefer dealing with honest people and with
ethical companies. Unethical behavior can weigh heavily on your conscience.
Summarize what can be done to encourage ethical communication.