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Communication Research: Asking Questions, Finding Answers, 5e (Keyton)
Chapter 14 Introduction to Qualitative Research
1) Which of the following statements is not true?
A) Qualitative research preserves the form and content of human interaction.
B) Qualitative research is not empirically based.
C) The qualitative researcher is interested in the whole of the phenomenon under study.
D) Qualitative research aims for subjectivity.
E) The context in which qualitative data are collected cannot be imposed.
2) Inductive analysis is:
A) the same as deductive reasoning.
B) achieved when researchers create distance between the research participants and themselves.
C) the discovery and development of theory as they emerge from qualitative data.
D) a type of control required for qualitative methods.
E) the replacement of operationalization in qualitative research.
3) In qualitative research, research questions:
A) are quite similar to research questions for quantitative research.
B) provide the researcher with a focus.
C) give the researcher considerable latitude.
D) usually ask "how" or "what."
E) all but A.
4) The model for qualitative research demonstrates:
A) the independent steps of the research process.
B) the linear process of the research process.
C) why the qualitative research process cannot be planned in its entirety at the beginning of the
project.
D) the role of member validation.
E) C and D.
2
Match the components of the model for qualitative research with the descriptions:
A) Addresses the theories, previous findings, and conceptual framework related to the
phenomenon the researcher wants to study
B) Helps researcher uncover what is unknown
C) Identifies the goal of the research project and the concerns of the communicators
D) Addresses the extent to which interpretations of the data are true, correct, and dependable
E) Based upon the skills the researcher possesses or can learn
5) Credibility
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6) Research purpose
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7) Research methods
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8) Conceptual context
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9) Research questions
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3
Match the following terms and their descriptions:
A) This interpretation of meaning relies on tangible artifacts and is the most objective
B) This interpretation of meaning relies on a mix of both objective and subjective elements
C) Data can be identified at such a specific level that it stands on its own
D) So broad that many similar data can belong to the same classification
E) Researcher develops an interpretation of qualitative data from his or her personal, subjective
perspective
10) Macrolevel evidence
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11) Researcher construction
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12) Microlevel evidence
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13) Contingent accuracy
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14) Subjective valuing
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Match the following terms and their descriptions:
A) Using a variety of data sources in one study
B) Using several different researchers or evaluators in one study
C) Using researchers from a variety of disciplines to collect and interpret data in the same study
15) Interdisciplinary triangulation
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16) Investigator triangulation
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17) Data triangulation
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18) Qualitative research is that in which data are analyzed for their qualities, not their quantities.
19) Qualitative methods are also referred to as naturalistic research, ethnography, field research, or
participant observation.
20) Researchers using qualitative methods refrain from using discourse or text to capture data.
21) Researchers using qualitative methods try to provide a degree of objectivity to their research
report by minimizing the voice of participants.
22) Because of its focus on subjectivity, qualitative research uses credibility to evaluate the quality
of data interpretation.
23) Hypotheses are seldom used in qualitative research.
24) Anything that the researcher can observe or capture can count as data in a qualitative study.
25) Qualitative research relies on logic of formal and statistical arguments.
26) Both quantitative and qualitative methods rely on empirical evidence.
27) Describe subjectivity and its role in qualitative research.
28) What is the role of theory in qualitative research?
29) Why do researchers using qualitative methods generally prefer research questions to
hypotheses?
30) Explain the concept of mutual simultaneous shaping and its role in qualitative research.
31) Explain why research questions that guide qualitative research are broadly stated and
nondirectional. Give an example.
32) Describe the criteria by which qualitative research questions are assessed.
33) Explain the advantages and limitations of qualitative research.
34) Describe three threats to credibility in qualitative research.
35) One of the key differences between quantitative and qualitative research is how participants
are selected to be studied. Explain this difference.
36) Explain how researchers choose between using quantitative and qualitative research methods.
