114. Discuss the relations among cash flows from operating, investing, and financing activities for firms in the
introduction, growth, mature, late maturity, and decline phases.
RELATIONS AMONG CASH FLOWS FROM OPERATING, INVESTING, AND FINANCING
ACTIVITIES
The product life-cycle concept from microeconomics and marketing provides useful insights
into the relations among cash flows from operating, investing, and financing activities.
During the introduction phase, cash outflow exceeds cash inflow from operations because operations are not yet
earning profits while the firm must invest in accounts receivable and inventories. Investing activities result in a
net cash outflow to build productive capacity. Firms must rely on external financing during this phase to
overcome the negative cash flow from operations and investing.
Weakening profitability—from reduced sales or reduced profit margins on existing sales—
signals the beginning of the decline phase, but ever-declining accounts receivable and inventories can produce
positive cash flow from operations. In addition, sales of unneeded property, plant, and equipment can result in
positive cash flow from investing activities. Firms can use the excess cash flow to repay remaining debt or
diversify into other areas of business.