24. The product life-cycle concept from microeconomics and marketing provides useful insights into the
relations among cash flows from operating, investing, and financing activities. The _____ phase reflects sales of
successful products, and net income turns positive. The firm makes more sales, but it also needs to acquire more
goods to sell. Because it usually must pay for the goods it acquires before it collects for the goods it sells, the
firm finds itself often short of cash from operations. The faster it grows (even though profitable), the more cash
it needs. Banks do not like to lend for such needs. They view such needs (even though for current assets) as a
permanent part of the firm’s financing needs. Thus, banks want firms to use shareholders’ equity or long-term
debt to finance growth in nonseasonal inventories and receivables.
25. The product life-cycle concept from microeconomics and marketing provides useful insights into the
relations among cash flows from operating, investing, and financing activities. During the _____, net income
usually reaches a peak, and working capital stops growing. Operations generate positive cash flow, enough to
finance expenditures on property, plant, and equipment. Capital expenditures usually maintain, rather than
increase, productive capacity. Firms use the excess cash flow to repay borrowing from the introduction and
growth phases and to begin paying dividends to shareholders.
26. The product life-cycle concept from microeconomics and marketing provides useful insights into the
relations among cash flows from operating, investing, and financing activities. During the _____, weakening
profitability—from reduced sales or reduced profit margins on existing sales— signals the beginning of the
phase, but ever-declining accounts receivable and inventories can produce positive cash flow from operations.
In addition, sales of unneeded property, plant, and equipment can result in positive cash flow from investing
activities. Firms can use the excess cash flow to repay remaining debt or diversify into other areas of business.