19
75) Which of the following statements about B2B e-commerce is not true?
A) Eighty percent of online B2B e-commerce is still based on EDI.
B) B2B e-commerce represents approximately 10% of the overall B2B marketplace.
C) B2B e-commerce only includes commercial transactions between firms.
D) B2B e-commerce revenues are expected to grow to over $8 trillion by 2019.
E) B2B e-commerce accounts for more revenue than B2C e-commerce.
AACSB: Application of Knowledge
LO: 10.4: How has e-commerce affected business-to-business transactions?
76) Which of the following statements about EDI is not true?
A) Each major industry in the United States has EDI standards.
B) Today, EDI is only used for document automation.
C) Many organizations still use private networks for EDI.
D) EDI systems are increasingly web-enabled.
E) About 80 percent of online B2B e-commerce is still based on EDI.
AACSB: Application of Knowledge
LO: 10.4: How has e-commerce affected business-to-business transactions?
77) The process of sourcing goods and materials, negotiating with suppliers, paying for goods,
and making delivery arrangements is called:
A) social media.
B) SCM.
C) procurement.
D) sourcing.
E) EDI.
AACSB: Application of Knowledge
LO: 10.4: How has e-commerce affected business-to-business transactions?
78) A secure website that links a large firm to its suppliers and other key business partners is
called a(n):
A) e-hub.
B) marketspace.
C) exchange.
D) private industrial network.
E) Net marketplace.
AACSB: Information Technology
LO: 10.4: How has e-commerce affected business-to-business transactions?
20
79) Net marketplaces typically provide all of the following except:
A) catalogs.
B) automated purchasing.
C) processing and fulfillment.
D) sourcing.
E) shared product design and development.
AACSB: Analytical Thinking
LO: 10.4: How has e-commerce affected business-to-business transactions?
80) Which of the following statements about Net marketplaces is not true?
A) Some Net marketplaces sell direct goods.
B) Some Net marketplaces serve vertical markets.
C) Some Net marketplaces sell indirect good.
D) Some Net marketplaces support contractual purchases based on long-term relationships.
E) Some Net marketplaces are owned by a single firm and used to link solely to the firm’s
suppliers and key business partners.
AACSB: Analytical Thinking
LO: 10.4: How has e-commerce affected business-to-business transactions?
81) Which of the following statements about exchanges is not true?
A) Exchanges are independently owned third-party Net marketplaces.
B) Some exchanges provide vertical markets.
C) Exchanges are the most successful form of B2B commerce.
D) Some exchanges enable a spot market.
E) Go2Paper is an example of an exchange.
AACSB: Application of Knowledge
LO: 10.4: How has e-commerce affected business-to-business transactions?
82) Which of the following is an example of a direct good in the automobile industry?
A) Computer equipment
B) Paper
C) Office furniture
D) Roofing shingles
E) Sheet steel
AACSB: Application of Knowledge
LO: 10.4: How has e-commerce affected business-to-business transactions?
21
83) Procurement involves all of the following except:
A) negotiating with suppliers.
B) paying for goods.
C) making delivery arrangements.
D) sourcing.
E) production scheduling.
AACSB: Application of Knowledge
LO: 10.4: How has e-commerce affected business-to-business transactions?
84) EDI standards that take advantage of network communications have yet to be fully
implemented at the industry level.
AACSB: Information Technology
LO: 10.4: How has e-commerce affected business-to-business transactions?
85) Net marketplaces may either support contractual purchasing based on long-term relationships
with designated suppliers, or short-term spot purchasing.
AACSB: Application of Knowledge
LO: 10.4: How has e-commerce affected business-to-business transactions?
86) Exchanges have become one of the most popular types of Net marketplace because they
encourage competitive bidding that drives prices down.
AACSB: Application of Knowledge
LO: 10.4: How has e-commerce affected business-to-business transactions?
87) Automobile manufacturing is an example of a vertical market.
AACSB: Analytical Thinking
LO: 10.4: How has e-commerce affected business-to-business transactions?
88) Indirect goods are not involved firsthand in the production process.
AACSB: Application of Knowledge
LO: 10.4: How has e-commerce affected business-to-business transactions?
22
89) You have been hired as a marketing consultant by a law firm in Los Angeles that specializes
in juvenile justice. What ways can you use the Internet as a marketing tool and to advertise the
firm’s services?
AACSB: Application of Knowledge; Written and Oral Communication
LO: 10.4: How has e-commerce affected business-to-business transactions?
90) Which of the following statements about m-commerce is not true?
A) In 2015, m-commerce represented about 25 percent of all e-commerce.
B) M-commerce is the fastest growing form of e-commerce.
C) In 2015, in-app sales to mobile devices account for about $9 billion in m-commerce revenues.
D) In 2015, the main areas of growth are in mass market retailing and location-based services.
E) In 2015, m-commerce generated over $75 billion in revenue.
AACSB: Application of Knowledge
LO: 10.5: What is the role of m-commerce in business and what are the most important m-
commerce applications?
91) Which of the following is the fastest growing form of location-based service in 2015?
A) Geosocial services
B) Geoinformation services
C) On-demand economy firms
D) Geomapping
E) Geoadvertising
AACSB: Analytical Thinking
LO: 10.5: What is the role of m-commerce in business and what are the most important m-
commerce applications?
23
92) Which of the following is the largest mobile advertising market?
A) Google
B) Yahoo
C) Facebook
D) Microsoft
E) Twitter
AACSB: Application of Knowledge
LO: 10.5: What is the role of m-commerce in business and what are the most important m-
commerce applications?
93) Geoadvertising sends ads to users based on their:
A) GPS locations.
B) user addresses.
C) shopping preferences.
D) website behaviors.
E) social media presence.
AACSB: Application of Knowledge
LO: 10.5: What is the role of m-commerce in business and what are the most important m-
commerce applications?
94) What percent of online retailers now have m-commerce websites?
A) 15 percent
B) 25 percent
C) 55 percent
D) 75 percent
E) 85 percent
AACSB: Application of Knowledge
LO: 10.5: What is the role of m-commerce in business and what are the most important m-
commerce applications?
95) The Foursquare website is an example of which of the following?
A) Social graph
B) Collaborative shopping
C) Net marketplace
D) Crowdsourcing application
E) Geosocial services
AACSB: Application of Knowledge
LO: 10.5: What is the role of m-commerce in business and what are the most important m-
commerce applications?
24
96) Define location-based services and describe the main categories of these services. Which of
the categories do you feel has the most potential in terms of e-commerce revenues, and why?
AACSB: Application of Knowledge; Written and Oral Communication
LO: 10.5: What is the role of m-commerce in business and what are the most important m-
commerce applications?
97) What are geosocial services and how are they being used?
AACSB: Application of Knowledge; Written and Oral Communication
LO: 10.5: What is the role of m-commerce in business and what are the most important m-
commerce applications?
98) Which of the following is a milestone for the Phase 1: Planning phase of developing an e-
commerce presence?
A) Website plan
B) Web mission statement
C) Functional website
D) Social media plan
E) Mobile media plan
AACSB: Application of Knowledge
LO: 10.6: What issues must be addressed when building an e-commerce presence?
25
99) Which of the following is not one of the four main types of e-commerce presence?
A) Social media
B) Offline media
C) Blog
D) Email
E) website
AACSB: Application of Knowledge
LO: 10.6: What issues must be addressed when building an e-commerce presence?
100) What are the steps involved in developing an e-commerce presence for a start-up company?
AACSB: Application of Knowledge; Written and Oral Communication
LO: 10.6: What issues must be addressed when building an e-commerce presence?