8) Business case arguments based on fear are dependent on ________.
A) the belief that implementing the new information system can have significant positive
consequences for the firm
B) beliefs about organizational strategy, competitive advantage, industry forces, customer
perceptions, market share, and so on
C) data, quantitative analysis, and/or indisputable factors
D) the notion that if the system is not implemented, the firm will lose out to the competition or
go out of business
E) the results of a qualitative analysis of employee responses to the new information system
Difficulty: Easy
Learning Obj.: 9.1: Describe how to formulate and present the business case for technology
investments.
Classification: Concept
9) Business case arguments based on data, quantitative analysis, and/or indisputable factors are
known as arguments based on ________.
A) fads
B) faith
C) facts
D) fear
E) fiction
Difficulty: Easy
Learning Obj.: 9.1: Describe how to formulate and present the business case for technology
investments.
Classification: Concept
10) Which of the following statements is an example of a business case argument based on fear?
A) If we do not implement this system, our competitors could gain a significant advantage over
us.
B) This system has the potential to reduce required effort by 40 percent.
C) Using this system will help our employees serve customers more efficiently.
D) The system can help us meet both individual as well as organizational goals.
E) The new system is user-friendly and can be implemented almost immediately.
Difficulty: Moderate
Learning Obj.: 9.1: Describe how to formulate and present the business case for technology
investments.
Classification: Application
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