37) Lee’s department store uses the every day low prices strategy. This strategy hinges upon the
store’s ability to obtain consumer goods at the cheapest possible price and passes these savings
on to consumers. Lee’s store also developed its own distribution network for supplying its retail
outlets with consumer goods. This distribution network allowed them to cut out external
suppliers and middlemen thereby driving down business costs further. This implies that the
competitive strategy used by this store would most likely focus on ________.
A) supply chain efficiency
B) supply chain visibility
C) supply chain effectiveness
D) supply chain sustainability
E) supply chain logistics
Difficulty: Moderate
Learning Obj.: 8.1: Describe supply chain management systems and how they help to improve
business-to-business processes.
Classification: Application
38) Comptel, a world leader in computer hardware, differentiates itself from its competitors by
providing excellent after-sales service. This implies that the competitive strategy used by
Comptel would most likely focus on ________.
A) supply chain analytics
B) supply chain visibility
C) supply chain effectiveness
D) supply network collaboration
E) supply chain efficiency
Difficulty: Moderate
Learning Obj.: 8.1: Describe supply chain management systems and how they help to improve
business-to-business processes.
Classification: Application
39) ________ is the use of electromagnetic energy to transmit information between a reader
(transceiver) and a processing device.
A) Radio frequency identification
B) High capacity color barcoding
C) Interferometric modulator display
D) Photonic computing
E) Electronic product coding
Difficulty: Easy
Learning Obj.: 8.1: Describe supply chain management systems and how they help to improve
business-to-business processes.
Classification: Concept
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