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70) Which of the following statements is true about peer production?
A) The creator is responsible for publishing new information.
B) Only editors have the right to develop new content.
C) It is also known as an enterprise content system.
D) Anyone can help in producing or improving the final outcome.
E) A guest is a person who can only view the digital information.
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
71) Which of the following occurs during wiki wars?
A) Editors do not agree with the creators of the content.
B) Editors agree with the creators of the content.
C) Administrators refuse to publish a creator's content.
D) Guests edit a creator's content without permission.
E) Contributors continuously edit or delete each other's posts.
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
72) ________ is a phenomenon in which companies use everyday people as a cheap labor force.
A) Nearshoring
B) Phishing
C) Crowdsourcing
D) Narrowcasting
E) Pharming
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
21
73) Amazon.com took crowdsourcing mainstream with its micro-task marketplace called
________.
A) Mechanical Turk
B) Citizen Science
C) Smart Mob
D) Click Workers
E) Crowd Fixing
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
74) ________ refers to the process of integrating external stakeholders into the innovation
process.
A) Nearshoring
B) Open innovation
C) Media sharing
D) Crowdsourcing
E) Social cataloging
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
75) ________ sites create social online communities where individuals with a broad and diverse
set of interests meet and collaborate.
A) Crowdsourcing
B) Social cataloging
C) Social networking
D) Social bookmarking
E) Media sharing
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
22
76) ________ attempts to increase the relevance of search results by including content from
blogs and microblogging services.
A) Social search
B) OpenSearch
C) Enterprise search
D) Metasearch
E) Netsearch
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
77) Which of the following statements is true about viral marketing?
A) It uses the network effect to increase brand awareness.
B) It uses everyday people as a cheap labor force.
C) It is the dissemination of information to a narrow audience.
D) It enables people to work on a variety of Internet related projects in more flexible ways.
E) It is used to market a product without the audience realizing it.
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
78) According to Thomas Baekdal, which of the following is a critical factor for the success of a
viral marketing campaign?
A) restricting access to viral content
B) doing what the audience expects
C) making sequels
D) restricting easy distribution
E) distributing products for free
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
23
79) The term ________ was coined by Harvard business professor Jeffrey Rayport to describe
how good business techniques can be driven by word-of-mouth or person-to-person
communication.
A) viral marketing
B) e-business
C) stealth market
D) affiliate business
E) blog marketing
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
80) Open source software is an example of the power of collective intelligence.
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
81) Hashtags are used to add metadata to messages posted on social media applications, allowing
users to search for content related to a certain topic.
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
82) Social presence tools are designed for lengthy posts.
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
83) Asynchronous discussion forums emulate real-time written conversations.
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
24
84) Typically, shared content is hosted on media sharing sites; however, the content can also be
embedded into other sites.
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
85) The size of a word in a tag cloud represents its importance or frequency, so that it is easy to
spot the most important or frequent words or tags.
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
86) Adding text to media is referred to as geotagging.
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
87) Cloud-based collaboration tools allow for easy access and easy transferability of documents
or other files from one person to another. The tools can run on any computer with a Web browser
and Internet connectivity.
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
88) Google Docs is a Web-based e-mail client allowing users to send large attachments and
offering large storage space and superior filing and search capabilities.
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
25
89) Google Talk is an enterprise-level collaboration tool that allows users to create group Web
sites and share team information.
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
90) Content management systems are also known as digital asset management systems.
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
91) A wiki is a Web site allowing people to post, add, edit, comment, and access information.
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
92) Advertisers use viral marketing to promote their Web sites, products, or services.
Difficulty: Easy
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
26
93) Explain the concept of collective intelligence with examples.
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
94) What are microblogging tools? How are they similar to or different from blogs and instant
messaging?
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Synthesis
27
95) Write a note on virtual worlds.
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
96) Briefly describe social bookmarking.
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
97) How is the concept of tagging related to social cataloging?
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
28
98) Define viral marketing. Mention some of the forms that can be taken by viral marketing.
Difficulty: Moderate
Learning Obj.: 5.3: Describe various social media applications, and explain their role in
enhancing communication, collaboration, cooperation, and connection.
Classification: Concept
99) Which of the following conditions is essential for successful Enterprise 2.0 implementation?
A) Enterprise 2.0 should avoid involvement of senior management members of an organization.
B) Enterprise 2.0 should be driven by a specific usage context.
C) Enterprise 2.0 should appeal to future end users of the application and not the organization's
members.
D) Enterprise 2.0 should be independent of the organization's workforce.
E) Enterprise 2.0 should be independent of the organization's culture.
Difficulty: Easy
Learning Obj.: 5.4: Describe how companies can manage their Enterprise 2.0 strategy and deal
with potential pitfalls associated with social media.
Classification: Concept
100) Many companies have not been able to realize the full potential of a virtual world
environment beyond just providing virtual showcases for their products.
Difficulty: Easy
Learning Obj.: 5.4: Describe how companies can manage their Enterprise 2.0 strategy and deal
with potential pitfalls associated with social media.
Classification: Concept
29
101) Explain the organizational issues associated with implementing an Enterprise 2.0 strategy
strictly from the perspective of organizational hierarchies, technological inertia, and security
concerns.
Difficulty: Moderate
Learning Obj.: 5.4: Describe how companies can manage their Enterprise 2.0 strategy and deal
with potential pitfalls associated with social media.
Classification: Concept
30
