34)
The ________ stage of event planning should take place during each of the stages of the
even planning process and is a final step that can measure the success of the event in
meeting the goals and objectives.
34)
Answer:
evaluation
Explanation:
35)
________ are the most popular site for holding special events.
35)
Answer:
Hotels/Resorts
Explanation:
MATCHING. Choose the item in column 2 that best matches each item in column 1.
Match the term with its definition
36)
SMERF
Answer:
37)
CVB
Answer:
38)
Corporate events
Answer:
39)
International Festivals & Events
Association
Answer:
40)
Special event
Answer:
41)
Design stage
Answer:
42)
Mega events
Answer:
A)
Lead the event market with almost 80% of
all events held
B)
The stage of event management that is the
time for freedom in creativity and
implementation of new ideas that support
the objectives of the special event
C)
Provides fundraising and modern
developmental ideas to the special events
industry to enhance the level of festival
management training and performance
D)
Recognizes a unique moment in time with
ceremony and ritual to satisfy specific
needs
E)
The Olympics, the Super Bowl, and the
World Series
F)
An organization with the purpose of
promoting tourism, meetings, and related
business for the city.
G)
Social, military, educational, religious and
fraternal
36)
37)
38)
39)
40)
41)
42)
7
43)
Charity or fundraising skills
Answer:
44)
Evaluation stage
Answer:
45)
Research stage
Answer:
A)
The stage of event management that
should take place at each stage of the event
and is the final step that can measure the
success of the event in meeting the goals
and objectives
B)
Requires the skill to plan an event with a
very limited budget yet provide a large
return.
C)
The stage of event management that is the
time for asking questions about a potential
event
43)
44)
45)
ESSAY. Write your answer in the space provided or on a separate sheet of paper.
46)
What does it mean to have sponsorship for a large event and why is this important?
Answer:
Sponsors provide money or in–kind contributions and receive recognition as a sponsor of the event,
including use or display of their logo in the events promotion. Sponsorship is important because is it too
costly to stage an event with out their financial support.
47)
What are the five stages of the event planning process?
Answer:
Research, Design, Planning, Coordination, Evaluation
48)
What special skills are necessary for event management?
Answer:
Marketing and sales– attracting the business
Planning– attention to details
Organization– keeping staff organized
Financial–formulating and adhering to budgets
Human resources–hiring the right people for the right job
49)
What are the key differences between a daily event and a special event?
Answer:
Daily event
– occur spontaneously
– do not arouse expectations
– usually occur without reason
Special event
– are always planned
– always arouse expectation
– are usually motivated by a reason for celebration
50)
In the research stage of event planning, what important questions must the planner ask/answer?
Answer:
Why should a special event be held?
Who should hold it?
Where should it be held?
What should the focus on the event be?
What outcomes are expected?
8
51)
List two professional organizations that provide training and certification in the special events industry. Discuss
the different certifications offered and some benefits.
Answer:
International Festivals and Events Association; offers a CFEE designation which is a four–step program
ending with a professional designation requiring a high degree of dedication and commitment. Benefits
include recognition in the industry and usually a higher salary.
Meeting Planners International (MPI) is a global resource for the meetings and event industry. They offer
a CMP and a CMM designation which benefit professionals with global certification and recognition.
52)
What skills are necessary for an effective event planner? What are some of the challenges event planners face?
Answer:
Answers may vary.
Some of the skills necessary are: computer skills, willingness to work a flexible schedule, long hours,
communication skills, project management skills, work with high–level executives, initiate and close
sales, multiple tasks, travel, delegate, negotiate, budgeting, patience, and a self–starter.
Challenges may be time, finance, technology, and human resources.
9
Answer Key
Testname: C15
1)
C
2)
C
3)
A
4)
B
5)
A
6)
B
7)
D
8)
B
9)
A
10)
B
11)
A
12)
A
13)
C
14)
A
15)
C
16)
D
17)
A
18)
A
19)
B
20)
C
21)
A
22)
B
23)
C
24)
D
25)
D
26)
special event
27)
Fundraising
28)
special
29)
Olympics
30)
fair
31)
CVB
32)
design
33)
planning
34)
evaluation
35)
Hotels/Resorts
36)
G
37)
F
38)
A
39)
C
40)
D
41)
B
42)
E
43)
B
44)
A
45)
C
46)
Sponsors provide money or in–kind contributions and receive recognition as a sponsor of the event, including use or
display of their logo in the events promotion. Sponsorship is important because is it too costly to stage an event with
out their financial support.
47)
Research, Design, Planning, Coordination, Evaluation
Answer Key
Testname: C15
48)
Marketing and sales– attracting the business
Planning– attention to details
Organization– keeping staff organized
Financial–formulating and adhering to budgets
Human resources–hiring the right people for the right job
49)
Daily event
– occur spontaneously
– do not arouse expectations
– usually occur without reason
Special event
– are always planned
– always arouse expectation
– are usually motivated by a reason for celebration
50)
Why should a special event be held?
Who should hold it?
Where should it be held?
What should the focus on the event be?
What outcomes are expected?
51)
International Festivals and Events Association; offers a CFEE designation which is a four–step program ending with a
professional designation requiring a high degree of dedication and commitment. Benefits include recognition in the
industry and usually a higher salary.
Meeting Planners International (MPI) is a global resource for the meetings and event industry. They offer a CMP and a
CMM designation which benefit professionals with global certification and recognition.
52)
Answers may vary.
Some of the skills necessary are: computer skills, willingness to work a flexible schedule, long hours, communication
skills, project management skills, work with high–level executives, initiate and close sales, multiple tasks, travel,
delegate, negotiate, budgeting, patience, and a self–starter.
Challenges may be time, finance, technology, and human resources.