all around the world rather than being limited by geography. This will put us in direct
contact with others whose cultural background is different from our own. Adapting to other
cultures is becoming more vital to successful business ventures.
Learning Objective: LO 6.2 Define culture, and compare and contrast cultural contexts and
cultural values.
Topic: Culture and Communication
Difficulty Level: Moderate
Skill Level: Apply What You Know
TB_Q6.64 Explain the concept of worldview and offer one example of your own.
Answer: Worldview is the perception shared by a culture or group of people about key
beliefs and issues such as death, God, and the meaning of life. Your worldview will
influence your interaction with others. It is described as the “lens” through which you view
the world. Examples may include belief in life after death, the belief or nonbelief in a god,
etc.
Learning Objective: LO 6.2 Define culture, and compare and contrast cultural contexts and
cultural values.
Topic: Culture and Communication
Difficulty Level: Moderate
Skill Level: Apply What You Know
TB_Q6.65 Define a high-context culture.
Answer: A high-context culture is one in which people derive much of their information
from nonverbal and environmental cues rather than the words of a message. Subtle
information such as facial expressions, vocal cues, and even silence are noticed.
Learning Objective: LO 6.2 Define culture, and compare and contrast cultural contexts and
cultural values.
Topic: Culture and Communication
Difficulty Level: Moderate
Skill Level: Apply What You Know
TB_Q6.66 Briefly explain two characteristics of an individualistic culture.
Answer: In an individualist culture, the individual is considered more important than the
group. One assumes responsibility for self, and perhaps for one’s immediate family, but
not much for other extended groups. Individual achievement is rewarded over group
achievement, implying that competition within the group becomes a means of motivation.
Because of this, teamwork in an individualist culture may take a great deal of training and
effort to be successful.
Learning Objective: LO 6.2 Define culture, and compare and contrast cultural contexts and
cultural values.
Topic: Culture and Communication
Difficulty Level: Moderate
Skill Level: Apply What You Know
TB_Q6.67 Briefly explain at least two differences between a masculine and a
feminine culture.
Answer: Masculine cultures value getting things done, achievement, heroism, material
wealth, and traditional sex roles. Feminine cultures value nurturing, taking care of the less
fortunate, and seeking peace and harmony with others. Feminine cultures do not value
traditional sex roles for men and women.
Learning Objective: LO 6.2 Define culture, and compare and contrast cultural contexts and
cultural values.