Topic: Why Focus on Language?
Difficulty Level: Moderate
Skill Level: Apply What You Know
TB_Q3.62 Explain the differences between concrete and abstract language.
Answer: Meanings of words can be placed on a continuum from concrete to abstract. If we can
experience what the word refers to with our senses, it is described as concrete. If we cannot
experience it with senses, it is described as abstract. Abstract terms are more difficult to
understand or agree on a meaning. Concrete terms provide a more clear meaning.
Learning Objective: LO 3.2 Summarize how words are used as symbols that have denotative,
connotative, concrete, and abstract meanings and are bound by culture and context.
Topic: The Nature of Language
Difficulty Level: Moderate
Skill Level: Understand the Concepts
TB_Q3.63 Give an explanation and an example of a neologism.
Answer: Neologisms are new terms introduced into a language. For example, in the 1960s, the
term “sexual harassment” became a part of the language after feminists gave this name to sexist
treatment experienced primarily by women in the American workforce.
Learning Objective: LO 3.2 Summarize how words are used as symbols that have denotative,
connotative, concrete, and abstract meanings and are bound by culture and context.
Topic: The Nature of Language
Difficulty Level: Moderate
Skill Level: Apply What You Know
TB_Q3.64 Identify and discuss the five primary ways in which words have power.
Answer: (1) The power to create and label experience. For example, Alzheimer’s is named after
the individual who discovered the condition. (2) The power to communicate feelings. Without
words, emotions could be difficult to accurately convey. (3) The power to affect thoughts and
actions. Advertisers use this power when the words they select to use affect the way we think
about a product. (4) The power to shape and reflect culture. Phrases and sayings that are
common within a culture may not make sense to someone outside of that culture. (5) The power
to make and break relationships. Words have power in relationships to keep it going or end it.
Learning Objective: LO 3.3 Identify five primary ways in which words have power.
Topic: The Power of Words
Difficulty Level: Moderate
Skill Level: Apply What You Know
TB_Q3.65 What is exclusive language, and why is it considered a problem?
Answer: Exclusive language is language that does not reflect all people who might be members
of a particular group. Traditionally, the use of “generic” pronouns such as “he” to refer to both
genders is an example. Another example is the use of terms such as “policemen” to refer to all
police officers, who may be either men or women. It is considered a problem because when most
people hear a gender-specific word, they picture that gender exclusively, thus rendering others
invisible. In addition, it makes the user seem insensitive.
Learning Objective: LO 3.4 Describe the major ways in which language reveals bias about race,
ethnicity, nationality, religion, gender, sexual orientation, age, class, and ability.
Topic: Confronting Bias in Language
Difficulty Level: Moderate
Skill Level: Understand the Concepts
TB_Q3.66 Define trigger words and discuss how they can be problematic.