values, and moral principles by which we determine what is right or wrong. Precepts for ethical
behavior are communicated through philosophy and religion as well as professional codes of
ethical behavior.
Learning Objective: LO 1.4 Describe three criteria that can be used to determine whether
communication is competent.
Topic: Communication Competence
Difficulty Level: Medium
Skill Level: Apply What You Know
TB_Q1.66 Explain the concept of feedback. What are some possible sources for feedback?
Answer: The communication as interaction model adds the component of feedback which is the
response to the message. Without feedback, communication is less likely to be effective.
Feedback is the response to a message and can be intentional (a verbal response such as a
question or paraphrase or nonverbal response such as applause or a head nod) or unintentional
(such as blushing or a yawn or sigh).
Learning Objective: LO 1.3 Explain three models of communication.
Topic: Communication Models
Difficulty Level: Medium
Skill Level: Understand the Concepts
TB_Q1.67 Explain and give an example of what is meant by the term “context.”
Answer: Context is the environment in which a communication interaction takes place. It may
either be a physical environment, such as the room you are in; an historical environment, such as
your past relationships and culture, or a psychological environment, which would be what is going
on in the minds of the communicators.
Learning Objective: LO 1.3 Explain three models of communication.
Topic: Communication Models
Difficulty Level: Medium
Skill Level: Understand the Concepts
TB_Q1.68 Explain the basic difference between the interaction and transaction models of
communication.
Answer: While it does add the elements of feedback and context, the interaction model of
communication is still a linear, step-by-step process. On the other hand, the communication as
transaction model acknowledges that when we communicate with another, we are constantly
reacting to what our partner is saying and expressing. Interaction is simultaneous. Meaning is
created on the basis of mutual, concurrent sharing of ideas and feelings.
Learning Objective: LO 1.3 Explain three models of communication.
Topic: Communication Models
Difficulty Level: Medium
Skill Level: Apply What You Know
TB_Q1.69 Briefly list and explain the three communication contexts discussed in the text.
Answer: Interpersonal communication is simultaneous communication with another person in an
attempt to mutually influence one another in order to manage relationships. Small-group
communication is interaction among a group of three to fifteen people who share a common
purpose, feel a sense of belonging, and exert influence upon one another. Presentational
communication occurs when a speaker addresses an audience in person for the purpose of
informing, persuading, or entertaining.
Learning Objective: LO 1.6 Identify and explain three communication contexts.
Topic: Communication Contexts
Difficulty Level: Easy
Skill Level: Remember the Facts