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Managerial Economics, 7e (Keat)
Chapter 15 The Global Soft Drink Industry
Multiple-Choice Questions
1) Which of the following best describes the entire U. S. refreshment beverage market?
A) monopoly
B) oligopoly
C) monopolistic competition
D) perfect competition
2) Demand in the refreshment beverage market has been changing due to
A) changes in income.
B) changes in taxes and subsidies.
C) changes in the number of buyers.
D) changes in tastes and preferences.
3) The demand for organically grown food is
A) increasing.
B) decreasing.
C) stagnant.
D) unpredictable.
4) "Localvores" refers to food products which are
A) organically produced.
B) imported from foreign countries.
C) grown in places which are close to the point of consumption.
D) provide health and nutritional benefits in combating diseases.
5) The demand for U.S. produced packaged food products in foreign countries is expected to
A) grow.
B) slow down.
C) remain constant.
D) fluctuate.
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6) As the U.S. population ages, the structure of the demand for food products will change with
A) an increase in the demand for red meat products and a decrease in the demand for fish and
poultry.
B) an increase in the demand for dairy products and a decrease in the demand for red meat.
C) an increase in the demand for fruits, vegetables and fish and a decrease in demand for fried
foods, dairy products and items that contain a lot of sugar.
D) an increase in the demand for beverages and drinks and a decrease in the demand for solid
food.
Analytical Questions
1) Describe the market structure of the beverage industry.
2) What are the main factors driving the food companies to change their product lines in the
beverage industry and how has the industry responded?
