c15
1. Commercial speech did not officially receive any First Amendment protection until the
2. The United States Supreme Court defines commercial speech as
3. The Children’s Advertising Review Unit is
4. In 2012, a federal court in Church & Dwight Co. v. Clorox Co. issued an injunction prohibiting Clorox from
airing a commercial about one of the following products due to misleading claims and a lack of supporting
evidence for those claims?
5. The FTC considers it deceptive if an advertiser
6. At issue in the case of Johanns v. Livestock Marketing Association was/were:
7. Under the commercial speech doctrine, the government must prove that it has what type of an interest to
justify a regulation a regulation on a truthful advertisement for a lawful product?
8. In 2012, the FTC reached settlements with which of the following companies over alleged privacy
violations?
9. The U.S. Supreme Court has held that commercial speech that truthfully advertises lawful products receives
the same amount of First Amendment protection as which of the following?
11. Identify the four key aspects/requirements imposed under the CAN SPAM Act on individuals or entities that
send commercial e-mail messages.
12. Identify the two critical components of the FTC’s rules against deceptive advertising.
1) Advertising must be truthful and not misleading, with misleading ads sweeping up those in which relevant
13. Identify the three requirements that the government must satisfy in order to regulate an advertisement that is
not deceptive or does not promote an illegal activity?
14. Under the Junk Fax Protection Act, unsolicited advertisement faxes are banned unless there is
______________________________ between the sender and recipient.
15. The FTC requires proof by _________________________ evidence when an advertiser makes a claim
relating to health or safety.
16. An advertisement that makes the claim that a company sells “the hottest fashions in town” is known as
_________.
17. The ______________________ Act is designed to protect the privacy of children when they visit websites
that attempt to collect personal information from them.
18. One of the most notorious individuals who has run of the FTC regulations for his infomercials is a man
named __________.
19. It was not until the year ________ that the U.S. Supreme Court first held that commercial advertising enjoys
a degree of First Amendment protection.
20. Under the Central Hudson test for the commercial speech doctrine, the government must have evidence that
the regulation in question __________ advances the government’s interest.
21. The FTC has the power to enforce antitrust laws when two companies seek to merge.
22. The government may regulate the advertising of a completely legal product or service.
23. Under the Lanham Act, an advertiser can force a medium, like a newspaper, to publish an advertisement.
24. In determining whether an ad is deceptive, the FTC will view that ad from the perspective of the most
vulnerable consumer.
