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66. What are the two types of logical arguments? What kinds of support do
they require?
67. List any three underlying principles of "stickiness" from the SUCCES
model of making messages sticky.
68. What are anti-authorities? Give examples of how anti-authorities can be
used to make messages sticky.
69. Briefly describe the "5 Ss" of delivering effective presentations.
70. You have been recently promoted to be the head to your business unit.
Your first key assignment is to make a speech in front of the board of directors
for budget approval of a new project. Assuming that the board of directors does
not know you well, what are the aspects of speech delivery that you will
concentrate on?
71. You have recently heard rumors of potential layoffs in your business unit.
You would like to find out from your boss how true these rumors are and to what
extent your job will be affected. Choose an appropriate communication medium
with regard to its information richness.
72. Assume you slept through the final examination for this class. What would
you do? Include your choice of persuasion, the "5 S's", and your choice and
rationale of media.
73. Employees in six locations of a national restaurant chain called out sick
last week, complaining of headaches, stomach upsets, and blurred vision.
Yesterday, patrons throughout the country became ill. The COO instructed his
74. What are the various traps and barriers to active listening that you are
likely to face?
75. Design a 4-step program to improve your active listening skills. Begin with
an assessment of your current listening skills. Why do you want to improve
them?
