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35. Mavis teaches her class to be clear about their needs and expressing
those needs respectfully to others through direct, clear, and specific statements.
Her topic is:
36. The three elements of persuasion, first articulated by Aristotle, are:
37. After listening to a presentation, Amelia says to her friend, "I did not
understand all the speech, but I know the speaker and trust him. I'll go along
with this decision." What convinced Amelia?
38. Jason is making a marketing presentation to his best client. In closing, as
Jason pitches for the sale, he reminds them of the fair treatment, competitive
prices, and general preferential treatment they always receive from him and his
organization. What persuasive appeal is Jason using?
39. Marl is an excellent motivational speaker. He says he knows he has his
audience when he sees them lean into each other, saying, "That same thing
happened to me!" What persuasive technique is he describing?
40. The persuasive appeal of logos includes evidence such as:
41. ___________ arguments move from talking about specific things to
generalizing.
42. The "5 S" method for delivering powerful messages:
43. Sara is planning on a presentation on funding proposals to potential
donors. In which "Five S" stage should she consider these questions: "What is
my goal? What does my audience care about? Why should the audience trust
me?"
44. The ______________ organizing strategy for persuasive messages develops
the topic in steps, the same way information was acquired to solve the topic
problem.
45. Which of the S's in the "5 S" model of a persuasive presentation uses
examples, statistics, testimony, and stories for persuasive speeches?
46. Donna watched a video of her last presentation with her personal coach,
Sal. Sal handed Donna a pen and paper and said, "Count how many times you
said, ‘You know what I mean?' Count how often you cleared your throat, gulped,
and bugged out your eyes." Which of the "5 Stages" is Sal addressing?
47. Milt gives lots of persuasive speeches for his lobbying group. He is known
for announcing "The End" and walking off the platform before the audience has
time to ask questions. Which of the "5 Stages" of persuasive speech does Milt
skip?
48. Lynne's personal trainer watched her make a number of speeches. She
told Lynne: "During the question and answer session, paraphrase difficult
questions to make sure you understand what the audience wants to know. This
also gives you time to think through your response." Which of the "5 Stages" of a
persuasive presentation did the trainer address?
49. Which of the following combinations of communication channel
characteristics provides the greatest information richness?
50. Which of the following communication channels provides the greatest
information richness?
51. Donnie has trouble communicating with several of his staff members.
They attend the monthly staff meetings, say they have no questions, and
consistently deliver the wrong information or miss deadlines. Which action would
increase the information richness of his communications the most?
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52. Which of the following communication channels allows the most
immediate feedback?
53. Which of the following communication channels provides the least
information richness?
54. Teresa teaches corporate communication courses. Which of the following
suggestions would she make during her e-mail usage module?
