1. ________ built a wireless communication device that could send Morse code and started a wireless
telegraphy company.
2. The first network was
3. Radio didn’t evolve as a mass medium until
4. During the Depression Era (the 1930s), the radio industry
5. NBC was actually two networks at first:
6. Although the radio industry was significantly changed by the emergence of TV, which of the following did
NOT happen?
7. The recent huge mergers creating massive radio groups were made possible by:
8. When the Telecommunications Act 1996 removed the limit on how many radio stations a company could
own,
9. Terrestrial radio stations
10. The biggest problem facing online radio is
11. HD radio is
12. Satellite radio primarily targets people listening _______
13. Which of the following is NOT a defining feature of radio?
14. Which of the following types of channels will give an AM radio station the widest coverage area?
15. A type of consistent programming designed to appeal to a certain segment of the audience is a:
16. Consolidation and competition have led to _________ in the radio industry.
17. This network serves noncommercial radio stations:
18. The individual who is most responsible for hiring and firing radio station DJs is the:
19. Which of the following formats is the most difficult to produce?
20. Most radio stations generate most of their income from which source of revenue?
21. Even at the very beginning of its development, radio was seen as having the potential to generate huge
profits by broadcasting news and entertainment.
22. Very little of what was broadcast in the early days of radio was actually done by broadcasters; stores,
schools, businesses and other organizations owned the early stations.
23. Advertising on radio began when WEAF in New York began selling time to anybody who wanted to
broadcast a message.
24. The Radio Act of 1927 set up the Federal Radio Commission, which issued radio licenses and created
policies to minimize interference.
25. During the Depression in the 1930s, radio provided both fantasy and reality, as reflected in the combination
of escapist entertainment programs and increased network news and special events coverage.
26. Even though the amount of money spent on radio ads nearly doubled during World War II, radio continued
to be significantly outpaced by newspapers in terms of generating national advertising dollars.
27. The emergence of AM was the most important development in the radio industry during the 1970s and
1980s.
28. In the early 2000s, three satellite radio companies began operation, transmitting digital signals to
subscribers.
29. HD radio is a digital service that improves the quality of terrestrial stations.
30. Although mobility and portability have always been defining features of radio, satellite radio faces serious
disadvantages because satellite technology simply cannot “go mobile.”
31. Radio is available on cell phones
33. A format wheel is a pie chart representing the content aired on a radio station.
34. Radio stations earn their money by selling advertising time.
35. The major company measuring radio audiences is Nielsen.
36. Talk radio format is becoming more and more popular. What new talk format content do you think would be
successful?
37. Before financing radio broadcasts was solved by advertising revenue, what other successful ways did
stations use to support broadcasting?
