1. Until about the 12th century, most books in Europe were produced by:
2. In the early days of book publishing, publishers functioned as:
3. The most significant book of the early to mid-1800s was probably ______. It sold a huge number of copies
and caused many people to oppose slavery.
4. During the Civil War, soldiers needed something to occupy themselves with during idle time; this demand
led to:
5. In the early Twentieth Century, the book industry:
6. After World War II, new channels of distribution led to the increased popularity of:
7. Which of the following describes the contemporary book industry?
8. With ______, books don’t have to be printed on paper to be distributed.
9. In the book publishing industry, social media:
10. Which of these is an example of user-generated content?
11. Which of the following is NOT a defining feature of books?
12. The book publishing industry is experimenting with social media by:
13. __________ are soft-bound books that have their major sales in places other than bookstores (such as
supermarkets and newsstands).
14. The book industry can be divided into three segments: publishers, distributors, and _____.
15. The Internet has affected distribution in the book industry:
16. The editorial department of a publishing company is responsible for:
17. Which department oversees the physical design of the book?
18. Editors get the books they publish from: ______.
19. Money from __________ is the most important of the following potential revenue sources for book
publishers.
20. Nielsen BookScan is most closely associated with ________ in the book industry.
21. Many early books were considered works of art.
22. Most early books featured scientific content.
23. Book publishing became heavily commercialized in the early to mid 1900s.
24. The e-book is expected to replace the traditional ink-and-paper book in the next 15-20 years.
25. Because books are the least “mass” of the mass media, they do not have significant cultural impact.
26. Books aimed at professionals such as doctors and scientists needing a reference library are classified as
trade books.
27. The companies dominating the book publishing industry focus exclusively on book publishing, and tend not
28. Amazon.com is the biggest bookseller in the world.
29. There are five major departments in a typical publishing company: editorial, production, marketing, general
administration/business, and circulation.
30. Manuscript selection and sales are the responsibility of book publishers’ marketing departments.
31. Unsolicited book manuscripts are referred to as “slush.”
32. Although book publishers receive income from subsidiary rights, income from book sales is more
important.
33. As much as 50% of a book’s list price accounts for the publisher’s overhead and profit.
34. The book industry’s most important form of audience feedback is the various best-seller lists compiled by
newspapers and trade publications.
35. The biggest increase in literary reading in 2002 was among 35-50 year-olds.
36. Luxury literature publishers such a Kraken Opus and Taschen Books sell books with an additional feature
that makes the products more than books. Suggest an additional feature that could turn a book into a luxury
literature that you would consider buying.
37. What changes and improvement to e-readers would best convince the college students who prefer a
traditional text to switch to the reader?
