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1. The __________ approach presumes that the best way to understand the media is to investigate how the
media are used.
2. Media analyses can occur at which level?
3. Trust in the media is considered:
4. When reading the New York Times, a person is most likely utilizing the ________ function of the media.
5. Consequences of relying on the mass media for interpretation include:
6. The creation of social groups comprised of people who are not directly connected reflects which media
function?
7. Transmission of values is also referred to as the _________ function.
8. Which of the following media is/are devoted primarily to entertainment?
9. At the individual level, the functional approach is generally referred to as the ______ model.
10. The statement "I want to know who is running for Senator" best reflects which uses-and-gratifications
function?
11. Which of the following is an example of the diversion function of the media?
12. After you have experienced sensory overload, which media function are you most likely to seek?
13. Asking a fellow commuter at the train station "Did you see 60 Minutes last night?" best reflects which
media function?
14. Which of the following is an example of using the media to perform the withdrawal function?
15. Members of the Frankfurt school brought Marxist analysis:
16. The critical/cultural studies perspective tends to be:
17. Which of the following might critical/cultural scholars consider a "text"?
18. A specific set of beliefs, especially about social and political subjects, is called:
19. Hegemony is exercised through:
20. Put simply, a functional approach to mass communication centers on audiences' use of media.
21. A microanalytic perspective toward the mass media centers on the functions media perform for an entire
society.
22. Beware surveillance is also referred to as instrumental surveillance.
23. The interpretation function appears in news content, but not in entertainment content.
24. Facebook is a prime example of the linkage function.
25. Mass media can transmit values by enforcing social norms.
26. The importance of the entertainment function of mass media has grown as Americans have accumulated
more leisure time.
27. Stimulation and relaxation are two components of the "cognition" uses-and-gratifications function.
28. Viewers who develop a sense of friendship with Oprah Winfrey can be said to have conversational currency
with her
29. Blogging and posting on Facebook and twitter are examples of self-expression.
30. The mass media compete with other sources of satisfaction.
31. Critical/cultural studies are NOT interested in the meaning of media content for audiences.
32. Critical/cultural studies are rooted in Marxist philosophy.
33. In critical/cultural studies, just as in the functional approach to mass communication, the audience is
considered passive.
34. Hegemony involves the application of force to extend dominance over marginalized or relatively powerless
groups.
35. Discuss one way that you used conversational currency today either in talking with a friend or in class
discussion. Also, were you a party to a conversation that was based solely on information from a media source?
36. Discuss different ways that you have used the media as a means of withdrawal. How successful was the use
of each medium to help you withdraw?
