978-0073526195 Chapter 18

subject Type Homework Help
subject Pages 9
subject Words 1372
subject Authors Joseph Dominick

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1. Which medium may play the greatest role in socialization?
2. Children are likely to be most influenced by TV when:
3. Television's portrayal of law enforcement and crime consistently fails to represent reality because it over
represents
4. This type of research investigates whether heavy TV viewers have a distorted view of the world-a view that
reflects the world represented on television.
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5. In a 2009 study that examined viewers of Grey's Anatomy
6. Researchers argue that when culturally and socially diverse people become more similar due to heavy TV
viewing, ____________ has occurred.
7. Which of the following is most likely to be studied by agenda setting researchers?
8. The ________ concept believes that the media not only tell us what to think about, but also how to think
about it.
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9. People have been concerned about media effects on behavior since the:
10. Taken as a whole, surveys designed to measure the effects of exposure to violent TV have shown what type
of relationship between aggressive behavior and viewing violent TV?
11. Taken as a whole, panel studies designed to measure the effects of exposure to violent TV have shown what
type of relationship between aggressive behavior and viewing violent TV?
12. The ___________ holds that people who view violent media content will be LESS inclined to behave
violently themselves.
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13. Which of the following is NOT true?
14. In terms of media effects on prosocial behavior,
15. If the mass media strengthen people's previously held attitudes and opinions, _______ has occurred.
16. The _________ effect is more likely with undecided voters than with those who have already made up their
minds.
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17. Researchers argue that television has
18. Our reliance on computers may have unintentionally made us vulnerable to threats to our:
19. The ___________ may occur when people are excessively selective about the media content they consume,
and possibly become ignorant about the rest of the world.
20. A typical teen in 2008 spent about 9 hours a week
21. A survey usually consists of a large group of individuals answering questions on a questionnaire.
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22. The mass media industry as a whole is one of many agents of socialization.
23. Survey research has proven that the mass media play a significant role in creating viewers' attitudes.
24. Cultivation analysis, which focuses on the long-term effects of media exposure, has shown that for some
people heavy TV use leads to distorted perceptions of the real world.
25. Agenda setting means that the media have the ability to choose and emphasize certain topics, causing the
public to perceive these issues as important.
26. Agenda building research focuses on how the media influence not only what we think are important issues
but also our attitude toward those issues.
27. Both TV and film have caused public concern about media effects, and have long been investigated by
scholars; the effects of radio, on the other hand, were not considered important and were not researched.
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28. A 2007 panel study done by researchers at the Child Health Institute at the University of Washington found
that viewing violent TV at ages 3-5 was associated with increased risk of anti-social behavior in boys.
29. The catharsis theory says that exposure to violent media content will actually reduce aggressive actions.
30. The results of lab experiments are less likely to be contaminated by external factors than are the results of
field experiments.
31. Lab experiments have shown that media content can affect behaviors such as cooperation and self-control.
32. Recent surveys indicate that candidates who use a lot of negative advertising tend to receive a lower
proportion of the vote.
33. Media exposure is much more likely to result in voter conversion than in crystallization.
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35. Magazines and radio are serving increasingly specialized audiences, but TV, film, and other media are
unlikely to do the same.
36. Do you see evidence that social media does affect agenda setting and that social media sites are used by
readers to see what is more important rather than relying on media gatekeepers?
37. Survey results have been fairly consistent suggesting a correlation between playing violent video games and
increased aggressive behavior. Have you observed these findings to be correct?
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