22. The mass media industry as a whole is one of many agents of socialization.
23. Survey research has proven that the mass media play a significant role in creating viewers’ attitudes.
24. Cultivation analysis, which focuses on the long-term effects of media exposure, has shown that for some
people heavy TV use leads to distorted perceptions of the real world.
25. Agenda setting means that the media have the ability to choose and emphasize certain topics, causing the
public to perceive these issues as important.
26. Agenda building research focuses on how the media influence not only what we think are important issues
but also our attitude toward those issues.
27. Both TV and film have caused public concern about media effects, and have long been investigated by
scholars; the effects of radio, on the other hand, were not considered important and were not researched.