1. The structure of early television was similar to that of:
2. VHF (very high frequency) TV stations:
3. Recording The Young and the Restless every day so you can watch it when you get home is an example of:
4. Which of the following is an advantage of digital television?
5. How have broadcasters reacted to user-generated content?
6. Broadband series are
7. Which of the following is NOT a defining feature of television?
8. If Channel 4 describes itself as part of the XYZ broadcasting network, the station is most likely:
9. When TV programs are _____, a local station purchases exclusive rights to show the program in its market.
10. Which of the following departments is most concerned with developing successful new programs for a
network?
11. The types of advertisers who buy time on TV are national advertisers, local advertisers, and _______
advertisers.
12. Companies selling items such as sailboats or farm equipment to a specific region are probably ______
advertisers.
13. TV shows generate revenue by:
14. During the 1990s, PBS was one of the most established TV networks; its average prime-time rating was
15. Public television is funded by all of these EXCEPT:
16. To measure local-market TV viewing, Nielsen uses:
17. If the number of households watching a program is 100, the number of TV households is 1,000, and the
number of households using TV is 500, the program’s rating is calculated based on:
18. Which of the following would make traditional sweeps periods less meaningful?
19. The TV audience consistently increases throughout the day, until about _______ Eastern Time when it falls
off sharply.
20. Commercial broadcast television was demonstrated to the public for the first time at the 1939 New York
World’s Fair.
21. Unlike radio in prior years, TV developed at a moderate pace and therefore didn’t suffer problems due to a
lack of technical standards.
22. In the 1950s, the “golden age” of TV, networks became the primary source of programming for stations.
23. During the 1960s, the cable television industry experienced growth, and public broadcasting was born.
24. Though it is popular, Cable TV doesn’t really represent competition to traditional broadcasting.
25. The DVD player has replaced the VCR as the preferred playback medium for home video.
26. Broadcast television will become fully digital in 2014.
27. Broadband series generate a profit for broadcasters.
28. Local TV stations are licensed by the FCC to provide TV service to communities called markets.
29. Public television is supported exclusively by public funds, administered by the Corporation for Public
Broadcasting.
30. The DVR allows viewers to record TV programs to a hard drive.
31. Nielsen Media Research provides TV ratings at both the network and the market level.
32. Arbitron Company replaced Nielsen as the company that measures audiences for TV audiences.
33. Once the MRC became involved, criticism of broadcast ratings has virtually disappeared.
34. Despite competition from the Internet and other media, the average household in the US has the TV on for
over eight hours per day.
35. A favorite genre of radio was the soap opera which has also received high show ratings on television
throughout the decades. However, the soap opera genre is disappearing with the cancellation of such shows as
All My Children and Guiding Light. What do you think has contributed to this decline of a popular genre?
36. Social media can cause problems for broadcasters as with the Connecticut TV station whose fans created a
Facebook page to encourage the station to reverse the decision not to renew the contract of its long-time
meteorologist. Have you personally been involved or watch as a third party as social media was used to force a
broadcaster to change a policy or program decision?
