1. When Kanye West is in a studio recording a CD, he is engaged in the process of:
2. The television program Survivor is an example of a:
3. Which of these is an example of negative feedback?
4. Feedback is most limited in which communication setting?
5. The differences between mass communication and machine assisted communication:
6. Which of the following is NOT a characteristic of machine-assisted interpersonal communication?
7. The mass communication audience is large, heterogeneous and
8. Which of the following is a media vehicle?
9. What factors are making traditional mass media business models obsolete?
10. Which of the following is true of traditional mass communication organizations?
Dominick – Chapter 01 #10
11. Which of these statements is true?
12. Which of the following serves as a gatekeeper?
13. Which of the following is a force behind the fractionalization or segmentation of the mass audience?
14. AOL’s merger with Time Warner is an example of:
15. A cell phone with an integrated navigation system is an example of:
16. “Everything. Everywhere” is a goal of companies using:
17. Which of the following has increased the mobility of the mass media?
18. The source must decode a message before it can be sent.
19. Positive feedback encourages the communication behavior in progress.
20. Semantic noise occurs when a word or phrase means something different to the source than to the receiver.
21. Mechanical noise is more likely to occur in interpersonal communication settings than in other
communication settings.
22. As noise increases, so does message fidelity.
23. Communicators in an interpersonal communication setting have more channels available to them than do
people in a machine-assisted interpersonal communication setting.
24. Machine-assisted interpersonal communication allows the source and receiver to be separated by time and
space.
25. In machine-assisted interpersonal communication, feedback is often limited to one channel, and is often
difficult.
26. Machine-assisted interpersonal communication is easy to differentiate from mass communication.
27. The job of the gatekeeper is to help eliminate mechanical noise.
28. In both Internet-based and traditional mass communication, the source usually knows a great deal about the
receiver.
29. Using the Internet, many sources can communicate with many receivers.
30. The word “media” is the plural form of the singular word “medium.”
31. Over time, mass communication will become less and less segmented.
32. Online communications that use special techniques involving participation, conversation and sharing are
33. Dominick says on page 20 that it doesn’t take a genius to see that the mass media five years from now will
be significantly different than they were five years ago. He further states that a combination of technological,
economic and social factors has made some traditional business models obsolete. Which factor do you think has
contributed the most to this situation?
34. The term “mobile media” is used to describe the technology with which we use to communicate while “on
the move.” What would be a better term to describe this mobility as it relates to technology?
