Chapter 09 – Production and Operations Management
Antoine’s Creamery, an eastern seaboard ice cream producer wants to license firms in
Europe to produce and sell its products. We can conclude that this is good strategy if it
wants to save the money it would cost to be ISO 9000 certified because the EU (European
Union), unlike U.S. firms has not yet adopted these standards.
Feedback: ISO 9000 deals with the quality of individual products. The EU has adopted ISO
9000 quality standards and expects any company doing business with companies who do
business within the European Union to adopt similar standards. Some U.S. firms are also
demanding ISO 9000 certification of its business partners.
165. Perry manages an X-ray imaging services clinic housed adjacent to a large hospital in
a major metropolitan area. Although customers are regularly surveyed to determine the
level of service they perceive to be receiving, Perry finds it difficult to determine if the
clinic is providing the level of service, which would qualify it as an ISO 9000 firm. He
explains that the volume of patients requiring urgent care on some days is more acute than
on other days. He is confident that the staff is providing the same level of quality on busy
days, but surveys indicate that patients do not particularly rate their clinic experience as
particularly good on those days. He expects this dilemma because he understands from his
recent business class that service companies find it challenging to provide the same high
level of service all the time.
Feedback: Although service companies are very serious about improving the quality of
service in their firms, they find it difficult to maintain the same quality level all the time.