Chapter 07 – Management and Leadership
Rebecca is concerned about the number of customers complaining about the poor service
provided by the department she manages for a hardware store. She is convinced that her
employees can provide better service and cut complaints significantly. Rebecca has set a
goal for her department to reduce customer complaints by 15% within six months. This
goal is an example of the type of performance standard needed for effective controlling.
Feedback: An effective standard for the controlling process should be specific, attainable, and
measurable. It is also important to establish a time period for the achievement of the goal.
Assuming that she is correct about the ability to reduce complaints significantly, Rebecca’s
standard satisfies these criteria.
155. Pro Fit, Inc., a maker of men’s sportswear, has just reported a record profit. This
proves that the firm is successfully achieving its goals.
Feedback: Although measures of financial success (such as profit) are very important
indicators of business performance, they are not the only measures. The purpose of a firm
today is to satisfy a broad group of stakeholders, including employees, customers, and the
people living in the local communities where the business has operations. The success of the
firm at satisfying the diverse interests of these groups cannot be measured by focusing on
financial criteria alone.