Chapter 07 – Management and Leadership
PMI is a problem solving technique that involves listing pluses, minuses and
implications.
62. In the Reaching Beyond Our Borders box titled, “The Japanese Crisis, Terrorism, and
American Business,” the authors emphasize tactical planning as more important than
contingency planning when managing the risk of natural disasters and terrorist threats.
Feedback: Contingency planning is the process of planning alternate courses of action, if the
primary plan of action does not work. In the case of natural disasters such as the Japanese
crisis, unexpected circumstances, such as terrorist threats, or economic and competitive
changes that occur very quickly, it is important to have alternate plans in case the first plan
does not work.
63. A mission statement should provide a detailed explanation of how a company will achieve
its objectives.
Feedback: A mission statement is an outline of the organization’s fundamental purposes, not a
detailed explanation of what is to be done and who is to do it. Figure 7.2 shows an actual
mission statement for Starbucks that clearly illustrates this.