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232. Jennifer, a talented photography major started a corporate photography business. She
planned to solicit jobs from large corporations who needed pictures for their annual
reports and websites. Although filling a unique niche, Jennifer needed the security that the
business would thrive and that she would earn enough to support herself and her child.
She also hoped that she would spend less time each day calling on potential clients and
more time doing the actual shoots. As her small business consultant, which of the
following suggestions would you have for Jennifer?
A. Jennifer should either take the risk necessary to develop a small business, or go to work
for someone else.
B. In the beginning, it’s doubtful that Jennifer will realize ease of entry, security, and good
profits. She needs to make plans in the event that one or more of these does not
materialize quickly.
C. Photographers can take pictures of a multitude of things. It’s probably not good strategy
to limit her business to only photographing the needs of large corporations.
D. Jennifer should definitely make time for herself each day so that she does not
experience burn-out. If she plans well, leaping into her own business will provide with her
several hours of unstructured time each day where she can perfect her craft even more.
Feedback: Prospective small business owners should be aware that it is unlikely that easy of
entry into a market, security, and reward will come all at once. At least in the beginning, if
you need security, you may have to pursue the business idea on the side. However, the trade-
off is that you will probably have to forego rapid rewards since you are spending only part of
your time in developing the business.
233.