Chapter 05 – How to Form a Business
According to the Thinking Green box, “Play Ball but Play Green”, high profile sports
franchises are serious about the environment. The new Washington Nationals stadium is
LEED (Leadership in Energy and Environmental Design) certified.
Feedback: U.S.’s favorite past time is also a franchise system. Since baseball ownership and
baseball stadiums are big business, the city where they take-up residence may expect special
concessions from the owners. Washington D.C. asked the owners of the new Washington
Nationals team to go the extra mile and build a LEED certified stadium. MLB (Major League
Baseball) franchise system is cooperating with the trend toward going green by encouraging
its franchisees to initiate projects that protect the environment.
179. About 15 years ago, a well-known franchised food chain was brought to its knees when
several customers got sick from tainted beef. Although the food chain recovered due to its
quick and consistent action, several franchisees sued the parent company for loss of sales.
The franchisees experienced the coattail effects of the bad publicity this event received.
Feedback: The coattail effect occurs when bad publicity affects one or more of the businesses
associated with a franchise chain. The coattail effect can negatively impact growth and
profitability.
180. Alex’s uncle recently passed away and left him an American Dream Real Estate
franchise business. Alex is not a licensed agent or broker, nor does he know anything
about the real estate business. He plans to sell his American Dream franchise to his friend,
Derek who recently got his real estate license. One of the advantages of owning a
franchise is that you can decide to sell-out to anyone you believe is suitable for the
business.
Feedback: Most franchisors reserve the right to approve or disapprove the sale of new or
existing franchises. A franchise owner usually cannot sell his/her business without the
approval of the parent company.