Chapter 02 – Understanding Economics and How It Affects Business
2-21
64. As you scan the national news online, you read about the BXY Utility Company’s latest
problems. The story describes an expansive retaining wall that collapsed during a flood
last week, spewing toxic coal ash, burying homes, and causing a few fatalities. An
editorial claims that the company will not be held accountable to the same standards as the
asbestos companies of a few years back that paid severe fines and even went out of
business due to their lack of attention to environmental clean-up. You agree with the
writer because you recently studied about the various competitive markets and utility
companies clearly fall under monopolistic competition.
Feedback: Utility companies are considered regional monopolies. The U.S. legal system has
permitted monopolies in the markets for public utilities that sell natural gas, water, and
electric power. As is often the case, when there is only one company serving a wide area,
consumers do not have a choice, and the firms are not as eager to maintain their capital
investments.
65. The PowerHouse Utility Company recently built a nuclear power plant in a southern state
and started competing against BXY Utility Company that has served customers in that
region for 65 years. Due to deregulation, consumers now have a choice among utility
companies in this area. Although PowerHouse has made a sizeable capital investment, if it
successfully grows market share, eventually prices for electricity may stabilize or fall.
Feedback: New legislation has ended the monopoly status of utilities in some areas of the
U.S., permitting new competitors to seek customers in regions where they could not operate in
the past. The purpose of deregulation is to increase competition among these utility
companies, and to eventually lower prices for consumers.
66.