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62. Karen, a financial manager with Bigbux Incorporated, regularly compares actual
revenues and expenses against their projected values. After identifying areas with
significant deviations from planned values, she investigates to find the cause of these
variances. Karen’s activities represent the steps involved in the preparation of Bigbux’s
capital budget.
Feedback: Karen is involved in financial control, which is the process of comparing actual
revenues, costs, and expenses against their projected values. The control process helps
financial managers identify deviations and take corrective action when necessary. The Capital
Budget is a projected statement of the number and types of fixed assets required to run the
operation over a specified period of time.
63. Preferred Pet Care, Inc., a mobile pet care company is planning for the future. The
company owners (two seasoned veterinarians) have brought together the vice president
of marketing and the director of information systems to talk about how their expansion
campaign: “We come to you!” The talks are in the preliminary stages, so there is no need
to concern the finance team at this time because cash flow is currently not a problem.
Feedback: Forecasting for the future is an important part of any firm’s strategic plan. If a firm
is planning to expand, it is important to begin creating long-term forecasts, where the firm
predicts revenues and expenses for periods longer than one year, sometimes 5 to 10 years out.
64.