17-144
6.28%; and, Return on Equity on Major Chemicals = 10.50%. Which of the following
facts is important information for Marshall McBride?
A. The return on equity on new companies is always lower than the return on equity of
well established firms.
B. Investors willing to take added risk, expect higher returns.
C. Return on equity is a liquidity ratio that has very little bearing on profitability.
D. If Marshall wants to know how well his investments are performing, he should
employ leverage ratios such as the debt to equity ratio.
Feedback: Risk is an important concern for investors. Investors are willing to accept higher
risk, if they are rewarded with higher returns. In this particular situation, the riskier
investment is producing lower returns. This should signal concern for the investor.
370. Allison Robards is the owner of Backstreet Books, a small eclectic style bookstore in a
bustling college town. Allison prides herself in selecting hard to find books and
magazines that her clientele enjoy. Recently, Allison is experiencing a cash flow
shortage, and she is concerned that she may be purchasing too many copies of each title.
Having recently completed a business class, you suggest to Allison that she calculate the
______________ ratio for her store, and then compare it to other stores in her industry.
A. current
B. debt to equity
C. return on equity
D. inventory turnover
Feedback: A higher inventory turnover ratio indicates greater efficiency in the operation. The
goal is to maximize the use of cash and minimize inventories.