Chapter 17 – Understanding Accounting and Financial Information
Before starting his landscape business, Andrew took a marketing class at the local
Community College. He decided that his time would be better utilized in this class
because if he could learn to sell his services well, the revenues and profits would follow.
Your assessment of his plan might include which of the following:
A. Andrew understands that Marketing is the life-blood of the company, and he is right
on track with his approach.
B. Andrew has elected to operate like a virtual company and leave various parts of the
business including accounting, environmental trends scanning, and management to
outsourcers.
C. Andrew knows that increasing revenues will always keep the business profitable and
in a positive cash position.
D. Andrew needs to realize that the ability to understand and interpret financial
statements provided by his accountant might enhance his profits.
Feedback: It is almost impossible to effectively run a business without being able to read,
understand, and analyze accounting reports and financial statements.
203. Phil O’Keefe is opening a small sports store in his town. At the advice of a friend who is
a bookkeeper, he keeps the receipts of everything he purchases for the business in the
bottom drawer of his desk, along with all other business expenses, such as his retail
license, his rent expense, and insurance expense. You suggest that ________.
A. Phil continues with this procedure, but only until the store opens, at which time he
will need an additional drawer for his sales transactions.
B. Phil invests some time in exploring an accounting system that will make it easier to
classify and summarize accounting information.
C. Phil continues with this procedure because there is very little difference between one
expense and another.
D. Phil stops wasting valuable time saving the receipts because accountants only record
sales transactions.
Feedback: It is almost impossible to effectively run a business without utilizing an accounting
system to record, classify, and summarize financial events and transactions.