Chapter 10 – Motivating Employees
On the long flight back from South Korea, Aaron had plenty of time to reflect upon the
challenges and successes of his business trip that took him to four Asian countries. His
goal to sell his company’s state-of-the-art bicycle pump to several foreign firms certainly
could have gone better! Although the 10 companies he visited didn’t turn him down, only
one agreed to place an order. Representatives from one Indonesian firm and two Chinese
firms asked him when he planned to come again! As Aaron reviewed his notes, he
pondered, “Didn’t they realize the expense of these international trips?” Aaron is
experiencing:
A. the fact that he is from a West Context Culture and the prospective buyers were from
an East Context Culture.
B. the fact that he is from a highly developed culture and the prospective buyers are from
third world countries.
C. the differences between high-context and low-context cultures.
D. brain drain.
Feedback: High context cultures spend more time developing relationships and prefer to
develop group trust prior to making business decisions. Low context cultures believe it is a
waste of time to build relationships on the job.
377. With the looming recession, Affluent International CEO Gabriella Goodheart
prepared a holiday statement proclaiming that all employees would receive a coupon for a
15-pound turkey that could be purchased during November and December of this year.
According to firm’s corporate HR department, the company would disperse coupons to the
6000 worldwide workers that the company employed. As a recent student that is learning
about personalizing motivation, you suggest:
A. to keep things fair, the company should email coupons to all 6000 employees.
B. employees will be more motivated if the company makes it more of a contest. All
employees should be given the opportunity to earn the rewards.
C. Gabriella should investigate the types of foods and traditions that are meaningful to
employees that work outside of the U.S., and provide a gift of appreciation accordingly.
D. the firm should offer employees the value of a 15 pound turkey in their respective
countries.
Feedback: Global businesses will fare better with employees if they investigate the types of
traditions that are meaningful to employees in each country. Thought should be given to the
types of rewards that different cultures find appropriate, and currency exchange rates should
be taken into consideration.