Chapter 10 – Motivating Employees
As the marketing manager for Chipper’s Golf Resort, you hired interns from the local
university to go out and sell your annual golf event. You provided each of three interns
with their own list of past sponsors, participants, and prize contributors. You also asked
each to create their own marketing plan in order to secure five new sponsors in the next
four weeks, and promised them a bonus at the end of the fourth week, if they could verify
that they followed their own plan, contacted everyone on their list; and, developed five
new sponsors. Essentially, each would have ownership in his/her success. During the
fourth week, you randomly contacted a few sponsors on each of the three lists and quickly
learn that one of the interns had slacked-off on the job. When you met with each of the
three interns, you withheld the bonus from the one that did not do the job and informed
him that his internship grade will reflect the fact that he was not motivated to get the job
done. Which theory did you initially follow, and which theory did you utilize to assess the
intern that did not perform his/her job?
A. Goal-setting Theory; Negative Reinforcement
B. Goal-setting Theory; Positive Reinforcement
C. Equity Theory; Positive Reinforcement
D. Theory Z; Negative Reinforcement
Feedback: Initially, you used goal-setting theory. You used negative reinforcement to punish
the intern for sub-standard performance. Withholding the bonus and awarding a poor grade
are examples of negative reinforcement.
327. Herzberg’s research indicated that employees are motivated by job content.
Contemporary managers focus on _____________ by increasing the significance of the
job, and even providing the employee with important feedback.
A. rotating the job
B. enriching the job
C. simplifying the job
D. reducing the responsibilities in the job