Chapter 01 – Taking Risks and Making Profits within the Dynamic Business Environment
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271. Which of the following statements best describes how firms must treat their front-line
workers in order to remain competitive? Front-line workers must be ____________.
A. empowered with the authority to respond quickly to the unmet needs of customers
B. closely supervised to reduce the risk of product liability and discrimination law suits
C. eliminated and replaced with automated equipment whenever possible
D. relieved of any burden to make a customer decision
Feedback: In order to meet the needs of customers, firms must give their front-line workers
more freedom to respond quickly to customer requests. This is the concept of empowerment,
which is an important theme throughout the text.
272. Max is in charge of production for a family-owned firm that makes and sells sports gloves
including baseball gloves, softball gloves, golf gloves, and more. He has stated that speed
of delivery is the most important factor for success in the competitive environment. Which
of the following would be the best response to Max?
A. You are right on target, Max. Time is money.
B. You are the man, Max. As long as our price is competitive, speedy delivery will win in
today’s changing marketplace.
C. Well Max, speed isn’t everything. What would exceed our customers’ expectations?
Some consumers may put more importance on high quality and/or lower prices.
D. Dude, you couldn’t be more wrong. Quality is the name of the game. He who has the
best product will win in the competitive environment.
Feedback: Successful organizations are customer-driven. This means that customers’ wants
and need are the first priority. All decisions are focused on the blend of price, service, and
quality that will best delight the customers.
273.