Chapter 01 – Taking Risks and Making Profits within the Dynamic Business Environment
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Business decisions should consider the interests of customers, employees, suppliers,
government leaders, and stockholders.
Feedback: All stakeholders stand to gain or lose by the policies and activities of a business. A
major challenge of businesses is to improve profits while trying to accommodate the interests
of all stakeholders.
30. By balancing the demands of customers and stockholders, businesses satisfy the
demands of all stakeholders.
Feedback: Customers are interested in benefiting from the products and/or services produced
by businesses. Stockholders are usually profit oriented. Stakeholders encompass customers,
suppliers, employees, stockholders, government organizations, environmental groups, and
other organizations that are somehow affected by the business in question.
31. An effort to please one group of stakeholders eventually pleases all stakeholders.
Feedback: Balancing the demands of all stakeholders is a tremendous challenge for
organizations. Tradeoffs are common. Benefiting one group may have a negative impact on
another group of stakeholders. For example, the need to stay competitive may call for
outsourcing jobs to other countries, but that might do great harm to the community because
many jobs would be lost.
32.