Media of Mass Communication 12th Edition

ISBN 13

978-0133931211

ISBN 10

0133931218

Authors

John Vivian

Exam Prep

Homework Help

15 documents found.

710588

Media Studies Chapter 1 One Of The Four Purposeful Functions Of Mass Communication

Copyright © 2017, 2013, 2012 Pearson Education, Inc. All Rights Reserved 1 Answer: b Topic: Media Exposure Learning Objective: 1.1.2: Describe concurrent media usage in the Chapter 01: Mass Media Literacy Key: Answer, Page, Type, Learning Objective, Level Type A=Applied C=Conceptual F=Factual Level (1)=Easy;

Media of Mass Communication 12th Edition

710597

Media Studies Chapter 10 Poorly Phrased Questions Encourage Respondents To Give

Answer: c Topic: Discovering Mass Audiences Learning Objective: 10.1.1: Explain how audience research methods have changed over time Skill Level: Understand Difficulty: Easy Copyright © 2017, 2013, 2012 Pearson Education, Inc. All Rights Reserved 125 Chapter 10: Mass Audiences Chapter 10: Mass Audiences

Media of Mass Communication 12th Edition

710598

Media Studies Chapter 11 Cultural Effects Learning Objective 1142 Evaluate The Medias

Answer: d Topic: Effects Theories Learning Objective: 11.1.1: Outline the flaws of the powerful effects theory Skill Level: Understand Difficulty: Easy Copyright © 2017, 2013, 2012 Pearson Education, Inc. All Rights Reserved 140 Answer: c Topic: Effects Theories Learning Objective: 11.1.1: Outline the flaws of the powerful

Media of Mass Communication 12th Edition

710599

Media Studies Chapter 12 People Place Bets The Outcome Substantive Issues

Answer: a Topic: Media-Governance Structure Learning Objective: 12.1.1: Explain the concept of the fourth estate Skill Level: Understand Difficulty: Easy Copyright © 2017, 2013, 2012 Pearson Education, Inc. All Rights Reserved 157 Answer: d Topic: Media-Governance Structure Learning Objective: 12.1.1: Explain the concept of the fourth

Media of Mass Communication 12th Edition

710600

Media Studies Chapter 13 Kenya’s Constitution And More Open Government More

Answer: b Topic: Mass Media and Nation-States Learning Objective: 13.1.1: Characterize the relationship between media and government in an authoritarian society Skill Level: Understand Difficulty: Easy Copyright © 2017, 2013, 2012 Pearson Education, Inc. All Rights Reserved 172 Chapter 13: Mass Media Globalization Chapter

Media of Mass Communication 12th Edition

710601

Media Studies Chapter 14 Schenck Us Answer Topic First Amendment Expansionism Learning Objective

185 Copyright © 2017, 2013, 2012 Pearson Education, Inc. All Rights Reserved Answer: b Topic: Intellectual Property Learning Objective: 14.5.1: Explain the rationale behind copyrights Skill Level: Understand Difficulty: Easy Answer: c Topic: Intellectual Property Learning

Media of Mass Communication 12th Edition

710602

Media Studies Chapter 15 Grappling With Media Ethics Can Be Very Challenging Because

Answer: d Topic: The Difficulty of Ethics Learning Objective: 15.1.1: Identify current issues related to ethics in journalism Skill Level: Understand Difficulty: Easy Copyright © 2017, 2013, 2012 Pearson Education, Inc. All Rights Reserved 198 Answer: d Topic: The Difficulty of Ethics Learning Objective: 15.1.1: Identify

Media of Mass Communication 12th Edition

710589

Media Studies Chapter 2 Frederick Ives Invented Which Process In 1876 That

Copyright © 2017, 2013, 2012 Pearson Education, Inc. All Rights Reserved 9 Answer: c Topic: Media Technology Chapter 02: Media Technology Key: Answer, Page, Type, Learning Objective, Level Type A=Applied C=Conceptual F=Factual Level (1)=Easy; (2)=Moderate; (3)=Difficult LO=Learning Objective SG=Used in Study

Media of Mass Communication 12th Edition

710590

Media Studies Chapter 3 Unwillingness To Correct Impetuous Decisions

Answer: a Topic: Financial Foundations Learning Objective: 3.1.1: Determine how capitalism impacts modern mass media Skill Level: Understand Difficulty: Easy Copyright © 2017, 2013, 2012 Pearson Education, Inc. All Rights Reserved 25 Answer: d Topic: Financial Foundations Learning Objective: 3.1.2: Describe major sources of mass media revenue Skill

Media of Mass Communication 12th Edition

710591

Media Studies Chapter 4 In Steve Jobs’ View Of The Information Revolution,

Answer: d Topic: Jobs' Historical Model Learning Objective: 4.3.3: Characterize a digital lifestyle according to the Jobs Model Skill Level: Understand Difficulty: Easy Copyright © 2017, 2013, 2012 Pearson Education, Inc. All Rights Reserved 37 Answer: c Topic: Jobs' Historical Model Learning Objective: 4.3.1: Characterize the Computer Revolution

Media of Mass Communication 12th Edition

710592

Media Studies Chapter 5 Increase But More Slowly Than Before Because Of The

Answer: b Topic: Mass Media as Industries Learning Objective: 5.1.1: Assess the legacy of the print media revolution Skill Level: Understand Difficulty: Easy Copyright © 2017, 2013, 2012 Pearson Education, Inc. All Rights Reserved 47 Answer: b Topic: Mass Media as Industries Learning Objective: 5.1.1: Assess the

Media of Mass Communication 12th Edition

710593

Media Studies Chapter 6 Outline Typical Values Us Journalists Skill

Answer: d Topic: Concept of News Learning Objective: 6.1.2: Outline the factors that contribute to newsworthiness Skill Level: Understand Difficulty: Easy Copyright © 2017, 2013, 2012 Pearson Education, Inc. All Rights Reserved 65 Answer: a Topic: Concept of News Learning Objective: 6.1.2: Outline the factors that contribute to

Media of Mass Communication 12th Edition

710594

Media Studies Chapter 7 Wide World Sports Friday Night Fights Monday

Answer: c Topic: Mediation of Entertainment Learning Objective: 7.1.2: Compare technology-driven entertainment genres Skill Level: Understand Difficulty: Easy Copyright © 2017, 2013, 2012 Pearson Education, Inc. All Rights Reserved 80 Answer: a Topic: Mediation of Entertainment Learning Objective: 7.1.2: Compare technology-driven entertainment genres Skill Level: Understand

Media of Mass Communication 12th Edition

710595

Media Studies Chapter 8 Why Is The Success Of A PR Effort Difficult To Gauge?

Answer: b Topic: Public Relations Scope Learning Objective: 8.1.1: Describe the current role of public relations Skill Level: Understand Difficulty: Easy Copyright © 2017, 2013, 2012 Pearson Education, Inc. All Rights Reserved 94 Answer: d Topic: Public Relations Scope Learning Objective: 8.1.1: Describe the current role of

Media of Mass Communication 12th Edition

710596

Media Studies Chapter 9 Radio Time Comparatively In Expensive Radio Mobile Medium Answer

Answer: a Topic: Importance of Advertising Learning Objective: 9.1.1: Explain how advertising works in a consumer economy Skill Level: Understand Difficulty: Easy Copyright © 2017, 2013, 2012 Pearson Education, Inc. All Rights Reserved 110 Answer: d Topic: Importance of Advertising Learning Objective: 9.1.2: Relate advertising to economic prosperity

Media of Mass Communication 12th Edition

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