1. As you developed your code, what influenced your opinions? Religion? Law? Family
experience? Culture? Your gender? Your experiences? Students who come, for example, from
2. Where and how did members of your group agree? Disagree? How did you resolve your
disagreements? What do you think you felt most strongly about? What was more easily
negotiable?
3. To what extent and how did you use real or hypothetical cases to develop your ideas? Issues
4. In what ways did you adapt your own code after looking at others, if at all? They may have
been firmly committed to what they produced, and closed to others’ ideas. Try to get them to
open up to considering others’ views.
Case Study: The Lousy Logo
The new president of the Sensitive Souls Institute, an institution of higher learning, wanted a
new logo. He talked with his top executives, then called in a designer and told her what he
wanted. When the new logo was ready, the president surprised the institute with it. Everybody
hated it. It didn’t seem to convey the mission or syntality of the organization; nobody could tell
what it was supposed to say; it cost a lot of money and the institute was on a tight budget.
Worse, when a group of faculty got together and did a marketing study they found the logo was a
failure.
Consider these questions:
Suggestions for Debriefing
1. Ask students to consider the bases for the selection of the logo. The president had already
2. Students will see that the marketing study should have been done first; information from that
would have provided a foundation for creating an appropriate logo.